But many 2009 Online Journalism Award finalists are online-only publications that aim to pick up where cash-strapped newspapers have left off, especially on investigative news.
Archives for 2009
Think big
Major media companies are working to beat the recession by repackaging what they do to get more customers – and freelance writers can too. You don’t even have to think of innovations yourself. Just copy what the big boys are doing.
First v. best
Is it better to be first with a story, or best?
PitchforPR, the un-HARO
(Updated @ 7 a.m. with additional details throughout) When I first heard about PitchforPR, I was confused. The one week-old online middleman that looks to connect companies seeking publicity for products or services with reporters and bloggers looking for story sources sounded a lot like HARO, Peter Shankman’s well-known matchmaking tool. A lot of things […]
3 questions you should be asking about your blog
Want to keep blogger readers coming back for more? Write on a regular basis, pick topics people care about and be upfront about relationships you have with sponsors. That’s some of the advice I shared in a 3 Questions column I wrote in yesterday’s Orange County Register. The column is regular Sunday feature compiled by […]
Tweet me a pitch & other social media tips for PR reps
Social media has made a PR rep’s job harder. Should you ask before following a reporter on Twitter? Is it OK to respond to a HARO request even though the expert you represent only kinda sorta knows about the issue? Is it ever OK to just pick up the phone and call someone? No, no […]