This installment of the weekly advice column looks at the ethics of working as a freelance publicist and writer: can you have it both ways?
(Updated @ 7 a.m. with additional details throughout) When I first heard about PitchforPR, I was confused. The one week-old online middleman that looks to connect companies seeking publicity for products or services with reporters and bloggers looking for story sources sounded a lot like HARO, Peter Shankman’s well-known matchmaking tool. A lot of things […]
Social media has made a PR rep’s job harder. Should you ask before following a reporter on Twitter? Is it OK to respond to a HARO request even though the expert you represent only kinda sorta knows about the issue? Is it ever OK to just pick up the phone and call someone? No, no […]
It’s popular for writers to look down on PR people. The stereotypical media relations representative is inexperienced, doesn’t know one publication from another, hasn’t a clue about how the news business works, and actually makes it harder to get through to a source. While that’s an exaggeration, it’s still true that in many cases the […]