what writers wants from PR people
No matter how they’re delivered, these characteristics separate good press releases from bad ones.
It’s popular for writers to look down on PR people. The stereotypical media relations representative is inexperienced, doesn’t know one publication from another, hasn’t a clue about how the news business works, and actually makes it harder to get through to a source. While that’s an exaggeration, it’s still true that in many cases the [...]