Calling publicists: 7 tips for writing a great press release
No matter how they’re delivered, these characteristics separate good press releases from bad ones.
Top 10 things writers want from PR people
It’s popular for writers to look down on PR people. The stereotypical media relations representative is inexperienced, doesn’t know one publication from another, hasn’t a clue about how the news business works, and actually makes it harder to get through to a source. While that’s an exaggeration, it’s still true that in many cases the [...]
