7 tips for writing a great press release
Press releases are easy to hate. So many of them are poorly written, off target or way too long. But if you’re a writer covering the world of business, press releases are a fact of work life. In the years I’ve been a business reporter, first at a daily newspaper and more recently as a [...]
Top 10 things writers want from PR people
It’s popular for writers to look down on PR people. The stereotypical media relations representative is inexperienced, doesn’t know one publication from another, hasn’t a clue about how the news business works, and actually makes it harder to get through to a source. While that’s an exaggeration, it’s still true that in many cases the [...]
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