2 responses to “Calling publicists: 7 tips for writing a great press release”

  1. Bookmarks about Freelance

    […] – bookmarked by 3 members originally found by mickymills on 2008-10-29 7 tips for writing a great press release http://michellerafter.wordpress.com/2008/08/26/7-tips-for-writing-a-great-press-release/ – […]

  2. Joan Stewart, The Publicity Hound

    Michelle, your tips are excellent. I’m a former newspaper reporter and editor, too, and I especially like your advice about explaining why a news event is important.

    Also, writers should understand that press releases aren’t only for journalists. You can post them online at your website, or distribute them through one of the paid press releases distribution services, and reach consumers directly. Even if the media doesn’t cover your news, consumers can still find the releases via the search engines.

    I offer a free press release writing course at http://www.89PressReleaseTips.com