This installment of the weekly advice column looks at the ethics of working as a freelance publicist and writer: can you have it both ways?
PitchforPR, the un-HARO
(Updated @ 7 a.m. with additional details throughout) When I first heard about PitchforPR, I was confused. The one week-old online middleman that looks to connect companies seeking publicity for products or services with reporters and bloggers looking for story sources sounded a lot like HARO, Peter Shankman’s well-known matchmaking tool. A lot of things […]
Tweet me a pitch & other social media tips for PR reps
Social media has made a PR rep’s job harder. Should you ask before following a reporter on Twitter? Is it OK to respond to a HARO request even though the expert you represent only kinda sorta knows about the issue? Is it ever OK to just pick up the phone and call someone? No, no […]
Top 10 things writers want from PR people
It’s popular for writers to look down on PR people. The stereotypical media relations representative is inexperienced, doesn’t know one publication from another, hasn’t a clue about how the news business works, and actually makes it harder to get through to a source. While that’s an exaggeration, it’s still true that in many cases the […]