Major media companies are working to beat the recession by repackaging what they do to get more customers – and freelance writers can too. You don’t even have to think of innovations yourself. Just copy what the big boys are doing.
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First v. best
Is it better to be first with a story, or best?
PitchforPR, the un-HARO
(Updated @ 7 a.m. with additional details throughout) When I first heard about PitchforPR, I was confused. The one week-old online middleman that looks to connect companies seeking publicity for products or services with reporters and bloggers looking for story sources sounded a lot like HARO, Peter Shankman’s well-known matchmaking tool. A lot of things […]
3 questions you should be asking about your blog
Want to keep blogger readers coming back for more? Write on a regular basis, pick topics people care about and be upfront about relationships you have with sponsors. That’s some of the advice I shared in a 3 Questions column I wrote in yesterday’s Orange County Register. The column is regular Sunday feature compiled by […]
Tweet me a pitch & other social media tips for PR reps
Social media has made a PR rep’s job harder. Should you ask before following a reporter on Twitter? Is it OK to respond to a HARO request even though the expert you represent only kinda sorta knows about the issue? Is it ever OK to just pick up the phone and call someone? No, no […]
WordPress bloggers can add ratings to posts, comments
How do you rate? You can find out with a Ratings service WordPress.com recently rolled out for users of its free blogging platform. Why bloggers will like this: it’s a quick and easy way for readers to provide feedback on your posts – and what other people are saying about them – even if they […]