To do great writing, read great writing. Here’s the great writing I’ve been reading this week:
Between the day off to honor the country’s laborers and reporting on Obama’s jobs plan, my week was all about work. My recommended reading for the week is all about work too:
Sequencing the startup DNA on LinkedIn (LinkedIn) – Startup stats based on analysis of tens of thousands of startup company founders’ LinkedIn profiles. Read the results to see if you have what it takes to start a business. Interestingly, LinkedIn found that the no. 2 industry connected to startup founders on its network was online publishing, behind venture capital and ahead of Internet and recruiting.
Bloggers don’t follow the script, to ConAgra’s chagrin (New York Times) – Bloggers take to the net after discovering the supposedly freshly prepared meal they’re fed at a publicity event is actually from the food conglomerate’s Marie Callendar’s frozen food line.
PR ethics concerns: pay for play journalism (EReleases) – A PR professional weighs in on why paying agencies when publications pick up stories on their clients is the wrong way to go.