13 responses to “5 strategies for reviving your freelance marketing plan”

  1. Mark Keating


    Great ideas!

    And just to tack on to your closing: Inconsistent marketing leads to inconsistent results. I suspect that I’m not alone in having to remind myself that marketing is a process, not an event. Setting (realistic) goals, measuring progress and results, and making a commitment by scheduling whatever tactics you choose to use just like any other project. It’s not magic, it just looks that way when it all comes together 🙂

    1. Lori

      I have to credit you, Mark, for that “paralysis of analysis” comment. You originated it. It’s perfect, too!

  2. Kathryn Hawkins

    Great tips, Lori! For me, the main obstacle tends to be time – I have a two-year-old daughter, so need to squeeze work in between her 25 hours a week of daycare and her naps at home. I always have enough client work to fill those hours, but I want to reduce reliance on a few regular clients and continually seek out more lucrative opportunities — to do that, I really need to make the time to put my own business first.

  3. Lori

    Kathryn, you’ve said it yourself — put your own business first. Can you carve out a few minutes every morning before you start work to contact a new client? One a day is a good start.

    I find too that sometimes I can steal back fifteen minutes from other things, like checking emails every time one comes in or checking Facebook. Where are your few minutes hiding?

  4. Lori

    Very astute, Mark! Feels like magic too sometimes, doesn’t it? 🙂

  5. Cathy Miller

    Lori: You should be the poster child for Just Do It! marketing – hey – a new company brand. Although Nike might have something to say about that. 🙂

    Well done, as usual, Lori.

  6. All Freelance Writing Weekly Roundup – March 9, 2012

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  7. EP

    I love it, “paralysis of analysis.” Just do it! Or keep on doing it, in your case. Excellent writing as always.

  8. Lori Widmer

    Thanks, EP! That line is Mark Keating’s line, not mine. But he summed it up perfectly, didn’t he?

  9. Philippa - Social Media Writer

    Some great reminders here, thank you. I do tend to be a lax on following up after I have contacted somebody, so I do need to get on top of that.

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  11. freelance php coder

    I quote “Choose how many clients you’re going to contact. Make it a number that feels manageable to get in touch with on any given day. The next day, contact that same number. Repeat this every work day. If you find you’re able to contact more clients than you originally thought, do it. The idea is to do something every day to expand your client list.”

    I used to make huge lists of possible customers. You are right that the list MUST be manageable.

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