5 responses to “6 essential pre-production steps to producing winning whitepapers”

  1. Rosalyn Demaree

    Whitepapers were popular when I was freelancing in the late ’80s in Washington. My training was all OTJ — whitepapers were so common employers figured everyone knew how to do them. Thanks for refreshing me on how to create them!

  2. The best of WordCount August 2011 posts | WordCount

    […] 6 essential pre-production steps to producing winning whitepapers – Another series, this one on writing whitepapers. Part 1 is a run down of what’s involved in the pre-production phase. […]

  3. Dec. 28 #wclw chat: Freelancers, how was 2011 for you? | WordCount

    […] whitepaper series for the first time and having the client like them so much plans are in he works for more […]

  4. Dear WordCount: How do I break into trade magazine writing? | WordCount

    […] industry by studying websites, blogs, magazines, trade associations, industry market research and whitepapers. The vast majority of it is online and free, though you may have to register to get access to some […]

  5. Freya Shipley

    Thank you so much for sharing this info! I’ve really been wanting to learn this. I have Michael Stelzner’s book, but it’s very helpful to hear an up-to-date writer’s voice.