15 responses to “A writer’s guide to SEO basics”

  1. Tweets that mention A writer's guide to SEO basics | WordCount -- Topsy.com

    […] This post was mentioned on Twitter by MichelleRafter, Sandy Traub. Sandy Traub said: Excellent! RT @michellerafter: A writer's guide to SEO | WordCount: http://wp.me/pEnRH-1×9 #freelance #writing // #SEO […]

  2. Susan Johnston

    Sounds like a great chat! Had I not been traveling that morning, I would have loved to participate in real time. Here’s a handy little tool I use to compare related keywords and see which ones get searched the most: https://freekeywords.wordtracker.com/

  3. Diana (Guerrero Ink)

    Glad to see you sharing this, I actually just penned an article that is going up on a blog of an online strategist.

    I am one of those copywriters that does understand SEO and that has been specializing in small business SEO for some time.

    One correction, you can change permalinks but it is best to have someone who understands how.

    It can be done with a 301 redirect in the .htaccess file or via coding to migrate an entire site’s permalinks over to the keyword specific URL.

    I just migrated one of my entire sites over and recommend someone do it for you.

    There are also two paid tools I can recommend, Market Samurai and Scribe SEO.

    Scribe SEO can help with keyword density and also identifying just what words are showing up in the search.

    I have reviews on my site and also links to the special on Scribe SEO going on now.

  4. Tweets that mention A writer's guide to SEO basics | WordCount -- Topsy.com

    […] This post was mentioned on Twitter by J D Ebberly and Jane R., Cam Brown. Cam Brown said: Very helpful! RT @PublishingGuru: RT @MichelleRafter A writer’s guide to SEO basics http://bit.ly/gKuq2h […]

  5. Danielle Buffardi - PenPoint Editorial

    Absolutely fantastic post.

    I’m in the process of updating my website with SEO content and this post will be a big help.

  6. Jason Lancaster

    Michelle – Once again, thanks for the opportunity to participate in your chat.

    Diana of Guerrero Ink is correct – if you change a permalink, you need to re-wrote the old link to the new one. The most popular method is to use a 301 redirect…but it’s definitely not a task for someone who isn’t interested in tinkering with server files. If you’re not the type to edit files and use FTP, then my best advice is not to edit permalinks.

    I’m familiar with both Scribe SEO and Market Samurai – they’re definitely interesting tools.

    Finally, a small correction: I meant to say that keywords were a “big” part of SEO, not a “bit” part.

    Anyways, thanks again!

  7. PopCultureFiend

    “If writers want a successful personal website, they’ve got to get away from Blogger, and get their own site,” is the advice passed along by the website powered by WordPress… Hmmm.

  8. K Richard Douglas

    I got such a kick out of this comment; “I know of a few SEO consultants who have tried to pay someone overseas to write their stuff cheap, and it never works out,” Lancaster says

    We have done at least dozens of rewrites for small business owners who made this mistake to save a few bucks. You mentioned quality writing and that remains the one constant in SEO. Those who depend on the Internet to build their brand and sell their products should not cut corners.

    If you can’t write yourself, hire a good experienced writer to craft good content and blog posts. If you are a wordsmith, write useful, meaningful and relevant content and the world will beat a path to your door. The article above is a good example of quality writing.

  9. Your Blog Deserves Good SEO | EasyBlogBuilding.com

    […] about SEO and what makes it good or bad. Rather than repeat it all to you here, you should just hop on over to WordCount and see what they had to […]

  10. In the know: SEO « the adventures of freelance writing

    […] more information on understanding the basics of SEO, check out this WordCount article. Share this:TwitterFacebookLike this:LikeBe the first to like this. Tags analytics, audience, […]

  11. Picreel

    Great tips right there as always Michelle. I have always been a victim of late-changing permalinks and it was way too late before I realized it. Apparently, an expert like Lancaster also fall short like all of us. That’s traffic lost right there. And thanks for pointing the importnce “alt tagging” images.