A writer, we’ll call her “X,” was frustrated with what she felt was a lack of editorial oversight on Examiner.com, the Denver-based content aggregator.
So she gamed the system.
X, who has clips from big name publications like the Los Angeles Times, LA Weekly and Sunset magazine, wrote a series of Examiner.com pieces that she admits included exaggerations and half-truths, including one about the dangers of playing tag.
Nothing happened. No phone calls from fact checkers. No emails from editors questioning her sources. Nothing, that is, until X went a little too far and wrote an autism-related story about Jenny McCarthy the actress and alternative treatment advocate noticed and had her lawyers follow up.
In no time, Examiner pulled the stories and fired X, although she argues since she hadn’t gotten a dime from the site it wasn’t really getting fired.
X says she wrote the stories as an experiment to call out the shortcomings of content aggregators, Examiner.com in particular. In a comment on the Fishbowl LA site, which wrote about the issue, Examiner.com’s editorial director Travis Henry says the site has a growing editorial staff that works with writers, providing them with coaching and daily training sessions.
Here at WordCount, there’s been a similar exchange of opinions on the value of writing for content aggregators recently. In a post and multiple follow up comments, a Helium representative explained the site’s editorial process and how much money writers can make. Several freelancers countered her with arguments explaining why they won’t write for content aggregators or why they did and wouldn’t again. I even chimed in with my own advice to write for a hyperlocal news site instead.
While newspapers and magazines figure out how to transform themselves into fiscally sound Internet businesses, the pay-per-click business model that content aggregators – my friend and fellow freelancer Heather Boerner calls them content aggravators - use to compensate
writers citizen journalists isn’t going away. Whether it will become the predominant online publishing business model in the future is hard to say. But it’s safe to assume the arguments over the merits of working for content aggregators will continue.