As the days count down to the New Year, it’s a good time to reflect on the last 365 days of work. I came back to writing full time in September 2007, so this was my first full year of work.
By most measures, it was a good year. I reconnected with several clients I’d written for before. I rediscovered former colleagues who are now editors and who were more than happy to give me work. And I discovered a few new markets, some that were fine while they lasted and others I hope to grow into bigger clients in 2009.
I wouldn’t necessarily call it a banner year – I’ve still got a ways to go to reach what I was making in 2000 during the last go-go days of the Internet boom. But if I play it smart I could be back there next year or in 2010.
Every freelancer’s work mix is different. Some do only magazine work. Others do copywriting, corporate writing, ghostwriting, speech writing or teach. Here’s now my client mix broke out for 2008:
- Trade publications – 55 percent
- National business and tech publications – 27 percent
- Custom publishing – 12 percent
- Regional biz publications – 5 percent
- Blogging, reprints – Less than 1 percent
Analyzing income by genre or market is useful for strategizing or creating a business plan. I had been contemplating adding corporate writing to my business mix next year, something my heart really isn’t in. However, analyzing the numbers, I see untapped opportunity in some segments of my existing business – especially blogging and regional work. So I’ll go after those more aggressively in 2009 before trying to branch out.
What did your market mix look like in 2008? How will you change it next year?