Penelope Trunk is a nut case, but she’s a smart nut case. Penelope Trunk has a blog, book and company called Brazen Careerist. I have never seen her in person or interviewed her on the phone.* I have no idea how she is as a CEO, mom, daughter or ex-wife. But this I do know. […]
The art of the link
If you’re a writer and you work online, you need to know how to write a lead, nut graph, headline, deck – and how to link. Linking means including live Web addresses or URLs in your story to information related to whatever it is you’re writing about. The art of the link is in putting […]