9 responses to “How to become a niche writer”

  1. Tweets that mention How to become a niche writer | WordCount -- Topsy.com

    […] This post was mentioned on Twitter by MichelleRafter, Gina Roberts-Grey and ASJA2011 Writer Conf, Online News Assn.. Online News Assn. said: Good insights … RT @MichelleRafter: How to become a niche writer – WordCount: http://bit.ly/ccpjWn #freelance #writers […]

  2. Linda Peckel

    I think you’re so right about niche writing. In this economic atmosphere particularly, it’s really important to stand out from the crowd by demonstrating quality and something unique. And more than that, you have to keep morphing to lead the pack rather than follow. Take the skills you have and go to the next level. I made a leap from straight medical writing to PR, and also added the arts to my repertoire. Not only does it make me happier, but it’s actually easier to find work by marking myself as a little bit eclectic.

    You’re also right about building with current clients. Don’t be afraid to let them know what other things you do. Everybody knows other people who might hire you, and they all have outside interests. Tapping into them helps get you noticed!

  3. Stacey Abler

    I think when you first start out, it definitely helps to narrow your niche. It certainly makes pitching easier. I have found that even within a certain niche, I can still write about a variety of subjects which shows my versatility to other potential clients.

  4. Tweets that mention https://michellerafter.com/2010/06/23/how-to-become-a-niche-writer/#utm_source=feed&utm_medium=feed&utm_campaign=feed?utm_source=pingback -- Topsy.com

    […] This post was mentioned on Twitter by . said: […]

  5. Deb Ng

    My only problem with specializing is that I sometimes feel it can take away business. For example, if I’m only promoting myself as a parenting writer, someone who is looking for, say, a finance writer, may pass me over in favor of someone who is branding himself in that area, even if I have expertise there as well. We can be “typecast” if we’re not careful, and that can hinder our progress. I’m not saying, “don’t specialize” but I am saying to think about how to brand yourself so you’re not putting all your eggs in one basket – unless that’s what you want.

  6. Marla Beck - The Relaxed Writer

    Michelle, this is a fantastic post, one I’ll share w/my clients.

    Another important benefit to niche-claiming is the happiness factor.

    Too often I talk to writers who:
    – are good at what they do,
    – are making good money at what they do,
    – but don’t particularly enjoy what they do.

    I think it’s necessary to bring “passion” into the mix (if only in small ways, at first) to be happy in the long run. This kind of niche-building ensures that at least some revenue-generating time –perhaps only a very small amount at first–is spent producing fulfilling, meaningful work. My clients report that over time, these small efforts can lead to new opportunities they’d never thought of before. There really is truth to that old “follow your bliss” proverb. 🙂

    If you’re thinking about developing a niche, I say: go for it!

  7. 10 ways to boost your freelance writing income in 2012 | WordCount

    […] 9. Specialize. I know a lot of freelancers who are self-avowed generalists, and some do quite well at it. I’ve taken a different tack and specialized in a handful of subject. The more you know about a subject, the more money you can command writing about it. Here’s more on how to be a niche writer. […]