Here’s a complete transcript of today’s WordCount Last Wednesday chat with guest speaker Russ Henneberry, an online marketing expert and blogger at The Daily Egg. Please note: I use Hashtracking.com for transcripts and they’re usually able to provide me with a transcript that reads in reverse chronological order, so the earliest tweets come first. They weren’t able to do that today, so to start at the beginning, you’ll have to scroll to the very bottom and then read your way back up. — MVR
- about 7 hours ago Until next time, read more on writing, blogging basics and media industry trends on http://t.co/cagurRLH. #wclw
about 7 hours ago ….or share horror stories of assignments gone wrong. #wclw- about 7 hours ago Maybe in honor of the Halloween date of the next chat we’ll talk about the scariest editors we’ve ever worked for…. #wclw
about 7 hours ago @jenwillis @thelance — Thanks for all your great questions and additions to the conversation! #wclw- about 7 hours ago The next WordCount Last Wednesday chat takes place Wednesday, Oct. 31 – Halloween! Join us @ 10 am PDT. Subject TBA #wclw
about 7 hours ago Thanks @RussHenneberry! Good discussion. Looking forward to hopefully catching another one. #wclw- about 7 hours ago If you couldn’t join us, I’ll post a transcript of the entire chat on my blog this afternoon. Look for it athttp://t.co/QnSsuPA4 #wclw
- about 7 hours ago @Liz_Sheffield Ha! That’s great. Nice to meet another fellow Portland native. #wclw
about 7 hours ago Time for me to get going, too. Thanks to@RussHenneberry and @MichelleRafter for a great chat today!#wclw- about 7 hours ago That’s it for the chat. Thanks again to@RussHenneberry for all the great insights. Read more from Russ at http://t.co/y8gqFNHU. #wclw
- about 7 hours ago Thanks everyone! Feel free to follow up with me — russ [at] russhenneberry [dot] com #wclw
- about 7 hours ago This will dictate your next move. Do you need to learn to use social media better? List building techniques? Writing sales copy? #wclw
- about 7 hours ago @PhilippaWrites Thanks for being here, see you next time. #wclw
- about 7 hours ago Determine where you are in the ARC model. Do you need more traffic, need to retain more traffic, or need to learn to close sales? #wclw
about 7 hours ago I have to head off now – thanks to@MichelleRafter and @russhenneberry for a great #wclw.
about 7 hours ago @thelance – fellow Portland native, now living in Seattle (Go Aquasox) with a corporate history in HR (T&D). Nice to see you on #wclw- about 7 hours ago MT @RussHenneberry: @MichelleRafterRelationships online are great but are all the more stronger if you meet face-to-face. #wclw
- about 7 hours ago Russ, any other parting thoughts? #wclw
- about 7 hours ago @MichelleRafter — Absolutely. Relationships online are great but are all the more stronger if you meet face-to-face. #wclw
- about 7 hours ago In other words, get out of the office! RT@RussHenneberry: That being said, I am a proponent of public speaking, off-line networking. #wclw
- about 7 hours ago I would recommend for any who haven’t that you read “Platform” by @MichaelHyatt and start following his blog.#wclw
- about 7 hours ago RT @thelance: Truth, for better or worse MT@RussHenneberry: The Internet is the cheapest and easiest way to distribute those ideas. #wclw
- about 7 hours ago Truth, for better or worse RT @RussHenneberry: And the Internet is the cheapest and easiest way to distribute those ideas. #wclw
- about 7 hours ago That being said, I am a huge proponent of public speaking and off-line networking. #wclw
- about 7 hours ago @MichelleRafter Great, thankyou, I would be very interested to read it. #wclw
- about 7 hours ago And the Internet is the cheapest and easiest way to distribute those ideas. #wclw
- about 7 hours ago We’ve only got a few more minutes, so I’m going to open it up to any other questions that people want to ask Russ.#wclw
- about 7 hours ago Thanks! RT @MichelleRafter: WordCount readers, when Russ Short List post is live, Ill link to it from the blog. Stay tuned. #wclw
- about 7 hours ago @MichelleRafter Writers are content creators. I think the distribution of the writers ideas should be woven into their entire day. #wclw
- about 7 hours ago WordCount readers, when Russ’ ‘Short List’ post is live, I’ll link to it from the blog. Stay tuned. #wclw
- about 7 hours ago Yes! MT @MichelleRafter: @RussHenneberryWould love to hear more about The Short List, because social media can be a huge time suck. #wclw
- about 7 hours ago Q2: You build a “short list” of people to monitor and communicate with using a Dashboard system I outline in the post. #wclw
- about 7 hours ago Q2: The essence of “The Short List” is that your time is finite and social media is choked with too much noise, not enough signal. #wclw
- about 7 hours ago Russ, are there rules of thumb about how much time ppl should spend on online marketing, i.e., X per day or Y per week? #wclw
- about 7 hours ago @RussHenneberry Would love to hear more about ‘The Short List’ system, because face it, social media can be a huge time suck. #wclw
- about 7 hours ago Q2: I’ve written a post for @smexaminer that should publish soon on building a “short list” #wclw
- about 7 hours ago Q2: On that note, I use a system I call “The Short List” to focus my attention in social media. #wclw
- about 7 hours ago MT @RussHenneberry: Q2: Understand your skillset. For example, if you are not technical — SEO may not be a great use of your time. #wclw
- about 7 hours ago Q2: I use Hootsuite and Google Reader to manage social media. #wclw
- about 7 hours ago @Ravenjeremy @RavenTools I will have to check it out. #wclw
- about 7 hours ago Q2: Second, understand your skillset. For example, if you are not at all technical — SEO may not be a great use of your time. #wclw
- about 7 hours ago Good advice. MT @RussHenneberry: Dont try to be everywhere all the time. Introduce a tactic into your daily routine & stick with it #wclw
- about 7 hours ago @MichelleRafter Right. So a few days in a row.#wclw
- about 7 hours ago @RussHenneberry Do you recommend tools like HootSuite to managed all social media from one dashboard, or something else? #wclw
- about 7 hours ago Q2: I’ve found that marketing tactics take from 3 to 6 months to start showing results. #wclw
- about 7 hours ago @thelance What do you mean by short spurts, i.e., every so often? #wclw
- about 7 hours ago Q2: Don’t try to be everywhere all the time. Introduce a tactic into your daily routine and stick with it. #wclw
- about 7 hours ago @RussHenneberry Works great to have a solution in place when you do get a large bump in new visitors.#wclw
- about 7 hours ago @RussHenneberry We’ve done the pop-up and it does work. It seems to work best in short spurts though. #wclw
- about 7 hours ago @jenwillis @PhilippaWrites It never dawned on me readers wouldn’t know who I was, so adding bio info to email opt-in page sounds smart #wclw
- about 7 hours ago Research from @DanZarrella indicates that pop-ups don’t increase bounce rate #wclw
- about 7 hours ago Last thing I will say is to test a pop-up on your website — in most cases they dramatically increase opt-in #wclw
- about 7 hours ago We need to move on. Q2: How should freelancers maximize the time they spend on online marketing activities?#wclw
- about 7 hours ago @RussHenneberry I don’t think that’s it, at least for me. Maybe it’s marketing style. I do appreciate your wisdom, though. #wclw
- about 7 hours ago @jenwillis — Definitely a fine line and you really need to understand your audience. But good marketing can be done tastefully. #wclw
- about 7 hours ago @RussHenneberry Thank you #wclw
- about 7 hours ago @PhilippaWrites @JenWillis — I think this is a common feeling amongst people that view their work as art — marketing taints it. #wclw
- about 7 hours ago @PhilippaWrites It’s probably a pretty fine line. I like the advice about including spam policy, email frequency, etc.#wclw
- about 7 hours ago @PhilippaWrites – Most common pitfall is assuming people know who you are, what will be sent to them, etc#wclw
- about 7 hours ago @jenwillis I agree, I’m not a fan of the really hard-sell ones. #wclw
- about 7 hours ago Good idea! RT @MichelleRafter:@RussHenneberry What about adding email opt-in info to my email signature? #wclw
- about 7 hours ago @MichelleRafter — Great idea! #wclw
- about 7 hours ago Send traffic to your email sales page as often as you can. #wclw
- about 7 hours ago @RussHenneberry Are there any particular things that we should avoid on the sales page? Any common pitfalls? #wclw
- about 7 hours ago @RussHenneberry What about adding email opt-in info to my email signature? #wclw
- about 7 hours ago I actually really dislike those sales pages; they seem too much like direct mail campaigns. Maybe I’m alone in that… #wclw
- about 7 hours ago For your email list sales page, use a URL that is easy to remember like /newsletter or /join – This way you can give it out verbally #wclw
- about 7 hours ago MT @RussHenneberry: On sales page, let ppl know who u are, why u’r qualified, what they will get, how often, spam policy, how to join #wclw
- about 7 hours ago Also, add your email opt-in form to the end of every article you write, in the sidebar sitewide, and multiple times on your About page #wclw
- about 7 hours ago On your sales page let people know who you are, why you are qualified, what they will receive, how often, spam policy, how to join #wclw
- about 7 hours ago Must do this RT @RussHenneberry: Create a sales page for your newsletter – You can see mine here –http://t.co/Q4T9wVMd #wclw
- about 7 hours ago Yes, and thanks! RT @Ravenjeremy: Thats why its important to build contacts, use a good CRM to keep track of your efforts over time. #wclw
- about 7 hours ago The sales page is necessary because you have to sell free stuff today. It may be no financial cost to join but still a time cost. #wclw
- about 7 hours ago Create a sales page for your newsletter – You can see mine here – http://t.co/2l5Gj6qO #wclw
about 7 hours ago @thelance It’s a gamble. People sign up on your e-mail list for the incentive, and then are likely to unsubscribe after they get it. #wclw
about 7 hours ago @RussHenneberry #wclw That’s why it’s important for you to build contacts, and use a good CRM to keep track of your efforts over time.- about 7 hours ago First, make sure you have an email software provider like Mail Chimp, AWeber, etc #wclw
- about 7 hours ago People that already have an audience will give you access to their audience if you solve a problem for them. #wclw
- about 7 hours ago Russ, I’m diverging from planned Q to ask a Q related to first: how can ppl optimize their blog/site to get, retain more readers? #wclw
- about 7 hours ago Building an email list is difficult but it is often more about building relationships with other people that have a list#wclw
- about 7 hours ago @RussHenneberry For us, it is straight content for eyeballs (articles, webinars) and conferences. #wclw
- about 7 hours ago @RussHenneberry Besides “selling” myself through queries for journalism articles, I’m also marketing my books. #wclw
- about 7 hours ago @RussHenneberry I’m going to guess most people on this chat are selling their own writing services plus e-books, books & the like #wclw
- about 7 hours ago I’m curious as to what people are selling that are on this chat. Can you let us know? #wclw
- about 7 hours ago @chelsysayshi And even then… #wclw
- about 7 hours ago [Like] RT @chelsysayshi: @thelance Oh God yes. There HAS to be an incentive now for people to want to hand out their e-mail. #wclw
- about 7 hours ago @Liz_Sheffield — People buy content and digital products all the time. A physical product is not necessary. #wclw
- about 7 hours ago @happymomcoach Thanks for joining us – don’t forget to add the hashtag to your tweet so we see it. Use #wclw. Thanks!
about 7 hours ago @MichelleRafter Thanks, Michelle. Was following the convo from a distance. Lurking, mostly 🙂 ^Eric#wclw- about 7 hours ago @thelance Oh God yes. There HAS to be an incentive now for people to want to hand out their e-mail. #wclw
- about 7 hours ago @RussHenneberry Finding *the* thing to offer when folks convert is hard if you don’t have a specific “widget” to sell. Thoughts? #wclw
- about 7 hours ago @thelance …list is only half the size of my Feedburner list, though growing, albeit slowly. #wclw
- about 7 hours ago @thelance — No question. Email lists are more difficult to build than ever before. “Join this list, it’s free” is no longer viable. #wclw
- about 7 hours ago @thelance I started a monthly e-newsletter this year so don’t have enough history to know if it’s harder or not. But so far… #wclw
- about 7 hours ago Q1: Copywriting skills are very different from writing how-to posts, fiction, etc. #wclw
- about 7 hours ago @GnosisArts Thanks for weighing in on this & for joining us, nice to see you here. #wclw
- about 7 hours ago It feels like e-mail lists are harder to build than they were 5-6 years ago? Is anyone else seeing this? #wclw
- about 7 hours ago Q1: This last step “Conversion” is where your skills as a copywriter come into play. What makes people say “yes.”#wclw
- about 7 hours ago .@MichelleRafter @RussHenneberry Generally, sales only come – consistently – through coordinated, strategic marketing and PR #wclw
- about 7 hours ago @MichelleRafter — Defined as anyone that willingly gives you their email with the expectation that you will send them updates. #wclw
- about 7 hours ago Q1: The last stage is “Conversion” — which is about the ability to craft an offer that gets to “yes.” #wclw
- about 7 hours ago @RussHenneberry Define “email subscribers” – ppl who subscribe to your blog feed via email, or an email distribution list? Or both? #wclw
- about 7 hours ago Q1: During the retention stage, you will build a relationship with the folks on your list through add’l content and interaction. #wclw
- about 7 hours ago Q1: Retention is also very much about the content. People don’t opt-in to receive poor content. They opt-in to get value. #wclw
about 7 hours ago @MichelleRafter Thank you! Great topic, I’ll be watching and reading this time. Hope to join in with helpful info.#wclw- about 7 hours ago Q1: This includes Twitter followers, Facebook fans and friends, LinkedIn connections and “The Holy Grail” email subscribers #wclw
- about 8 hours ago MT @RussHenneberry: (Retention) is very much about site design & function but also content. Technology needs to in place to retain. #wclw
- about 8 hours ago MT @RussHenneberry: Retention is where any content publisher should begin. RETAIN the traffic you are getting through list building. #wclw
- about 8 hours ago Q1: I define “list building” as any place a person can opt-in to be communicate with again. #wclw
- about 8 hours ago @thelance — It’s very much about site design and function but also about the content. The technology needs to in place to retain. #wclw
- about 8 hours ago MT @RussHenneberry: Retention is where any content publisher should begin. Learn to RETAIN traffic you are getting thru list building #wclw
- about 8 hours ago MT @RussHenneberry: Ask yourself: If the NY Times linked to my website today & sent 100K visitors, could I reach them again tomorrow? #wclw
- about 8 hours ago MT @RussHenneberry: Ask yourself, if NY Times linked to my website today and sent 100K visitors, could I reach them again tomorrow? #wclw
- about 8 hours ago Q1: Retention is really where any content publisher should begin. Learn to RETAIN the traffic you are getting through list building. #wclw
- about 8 hours ago RT @RussHenneberry: Ask if the NY Times linked to my website today and sent 100K visitors, could I reach them again tomorrow? #wclw
- about 8 hours ago @RussHenneberry That’s a really good – and important – question #wclw #retention
- about 8 hours ago @RussHenneberry How much is retention a nod to site design/function versus content? #wclw
- about 8 hours ago @5minutesformom Hi, and thanks for the RT, hope you can join us for the whole chat. #wclw
- about 8 hours ago Q1: Ask yourself this ? – If the NY Times linked to my website today and sent 100K visitors, could I reach them again tomorrow? #wclw
- about 8 hours ago RT @MichelleRafter: Q1: How can online marketing work for other writers, say freelancers, self-employed journalists, etc? #wclw
- about 8 hours ago Yes, this is what I need help with RT@RussHenneberry: Q1: But traffic isnt sales. #wclw
- about 8 hours ago Q1: The step that most people fail to consider — is Retention. #wclw
- about 8 hours ago MT @RussHenneberry: The first stage – Attract – is about – generating attention. In online world this is traffic, retweets, likes, etc #wclw
- about 8 hours ago Q1: But traffic isn’t sales. #wclw
- about 8 hours ago MT @RussHenneberry: Q1: Regardless of medium, goal is to build an asset – an audience that wants to consume your content #wclw
- about 8 hours ago Q1: The first stage – Attract – is about – generating attention. In the online world this is traffic, retweets, likes, etc #wclw
- about 8 hours ago RT @RussHenneberry: Q1: This process is the same for bloggers or traditional publishers. ARC – Attract, Retain, Convert #wclw
- about 8 hours ago RT @RussHenneberry: Q1: The process for building that platform is three steps 1) Attract 2) Retain 3) Convert#wclw
- about 8 hours ago Q1: Regardless of the medium, the goal is to build an asset, that asset being an audience of people that want to consume your content #wclw
- about 8 hours ago Q1: Can you say more about ARC – how’s it work?#wclw
- about 8 hours ago Q1: This process is the same for bloggers or traditional publishers. ARC – Attract, Retain, Convert #wclw
- about 8 hours ago Q1: How can online marketing work for other writers, say freelancers, self-employed journalists, etc? #wclw
- about 8 hours ago Q1: The process for building that platform is three steps 1) Attract 2) Retain 3) Convert #wclw
- about 8 hours ago @MichelleRafter I always seem to have something going on so this is a treat. #wclw
- about 8 hours ago @PhilippaWrites Thanks! #wclw
- about 8 hours ago Q1: Even those that are self publishing should be aiming at building an audience of people to which to sell their content. #wclw
- about 8 hours ago @thelance Welcome! Everyone’s very friendly. Thanks @Russhenneberry for being here! #wclw
- about 8 hours ago Dude! So glad you’re here. RT @thelance: First timer here. Very interested in this topic. #wclw
- about 8 hours ago Oh, and I also blog about indie publishing and astronomy. Not necessarily at the same time. 😉 #wclw
- about 8 hours ago Q1: Today, publishers are looking for people that have already proven they can attract an audience around their content. #wclw
- about 8 hours ago @RussHenneberry Glad to be here and thanks to you for your info! #wclw
- about 8 hours ago First timer here. Very interested in this topic.#wclw
- about 8 hours ago Q1: For those interested in writing traditional books, online marketing is about building a platform. #wclw
about 8 hours ago RT @PhilippaWrites: I also do media writing and blogging around health and disability and women’s issues#wclw- about 8 hours ago @PhilippaWrites @Liz_sheffield @JenWillis — Thanks for being a part of the chat today! #wclw
- about 8 hours ago Q1: Russ, what does online marketing mean for freelance writers or bloggers? #wclw
- about 8 hours ago OK. I’ll start by asking Russ a couple questions, but everyone please feel free to chime in as well. #wclw
- about 8 hours ago @RussHenneberry Thanks for joining us today to share your wisdom. #wclw
about 8 hours ago RT @PhilippaWrites: For the first time in #wclwhistory, I aim to send my first tweet from the correct account. Hi folks!- about 8 hours ago @Liz_Sheffield Welcome, so glad you could make it, now that you’re self employed! #wclw
- about 8 hours ago @Liz_Sheffield Hi Liz, I live in Sheffield!!#wclw
- about 8 hours ago @MichelleRafter – Sure. Thanks for having me.#wclw
- about 8 hours ago @MichelleRafter No, I’m at the home office this time. I’ll probably head over that way to work tomorrow. 🙂 #wclw
- about 8 hours ago Hi! Liz from Seattle – blog about parenting, freelance about parenting, health, wellness + leaderhsip #wclw
- about 8 hours ago Russ, if you’re ready, I think we should get started with questions & people can intro themselves as they join in.#wclw
- about 8 hours ago I also do media writing and blogging around health and disability and women’s issues #wclw
- about 8 hours ago @PhilippaWrites You’re too funny, glad to see you. #wclw
- about 8 hours ago I’m Philippa, I’m in Sheffield in the UK, and I do all sorts of writing and copywriting, specialising in SEO and social media. #wclw
- about 8 hours ago @jenwillis Glad you could make it! Are you at Maplewood Coffee & Tea? #wclw
- about 8 hours ago For the first time in #wclw history, I aim to send my first tweet from the correct account. Hi folks!
- about 8 hours ago If you’re joining us, please share your name, city and the kind of blogging, writing or freelancing you do. #wclw
- about 8 hours ago Good morning and thanks, @MichelleRafter! Another Portlander here, lifestyle/religion journalist, author, and essayist. #wclw
- about 8 hours ago If you’re here for the first time, consider using TweetChat, which adds the hashtag and screens out other tweets.#wclw
- about 8 hours ago Joining me today is guest speaker@RussHenneberry, an online marketing expert and blogger athttp://t.co/y8gqFNHU #wclw
- about 8 hours ago Today’s subject is one that should interest anyone who runs a blog for their business: how to build up readers and traffic. #wclw
- about 8 hours ago Hey, everyone! I’ll be in the WordCount last Wednesday chat for writers for the next hour… Why not join the conversation? #wclw
- about 8 hours ago I’m your host, @MichelleRafter, a Portland, Ore., business journalist and blogger. #wclw
- about 8 hours ago Hi everyone and welcome to the monthly WordCount Last Wednesday chat! #wclw
- about 8 hours ago Excuse the volume of my tweets over the next hour, I am being interviewed on #WCLW by @michellerafter
- about 8 hours ago MT @MichelleRafter: 10 a.m. PDT today, #wclwwriter chat. Guest speaker @RussHenneberry will share tips for boosting blog traffic. #wclw
- about 8 hours ago 10 minutes to the WordCount Last Wednesday writer chat. Grab your coffee & join us to learn more about boosting your blog’s readers. #wclw