A new alliance between a popular freelance job board and Demand Studios, a Los Angeles company that runs eHow, Livestrong.com and other websites, has freelancers worrying once again about the folly of writing for so-called content aggregators.

Freelancers are up in arms that Deb Ng, owner of the widely-read Freelance Writing Jobs blog, cut a deal with Demand Studios, whose parent company has raised $355 million in venture capital financing for a variety of web-based enterprises, yet pays independent contractors $15 to $30 per article they write and $3.50 per story they edit. Why, critics argue, should any self-respecting professional freelancer used to getting 50 cents or $1 a word or more settle for such a small amount.

My answer: they shouldn’t. In fact, I don’t really see what all the fuss is about.

It’s not as if Demand Studios and content aggregators like it – Helium, Associated Content, Studio101, etc. – are the only places hiring and paying writers. It’s true newspapers aren’t the reliable freelance markets they once were. And yes, it does feel like magazines have folded up their tents and slunk away, at least where freelance contributions are concerned.

But there are still plenty of places to write for that pay far more than what Demand and sites like it are offering.

In the past few weeks, I’ve been approached by no less than three editors for print and online-only publications asking pitches and all of them pay far more than the going rate at content aggregators. On top of that, I’m talking to several publications about projects that could result in interesting new work, some of it ongoing.

I’m not the only one. I’m starting to read similar accounts of an uptick in  work that’s out there from freelancers who hang out on the writers’ message boards I do.

Content aggregators like Demand Studios represent the lowest rung of freelance opportunity. It doesn’t take a lot of journalism training, writing experience or time to put together the kind of evergreen how-to articles these types of sites thrive on, which is one reason why the pay’s so low. Another has to do with supply and demand. When there’s a large supply of writers, professional or otherwise, willing and able to do the work, sites like Demand Studios don’t have to offer higher rates to attract the labor they need.

The kinds of opportunities Demand Studios represents have always existed. In pre-Internet days, they were the writing jobs listed in the classified ads. Those jobs are more high profile now because the Internet’s created more of them, but also because Craigslist, blogs and job boards like Freelance Writing Jobs have made it easier for companies to market them.

The biggest difference between writing for content aggregators like Demand Studios and its ilk and writing for traditional publishers – whether they’re newspapers, magazines or websites – is the amount of work a writer has to invest in the process. For one, you scan a job board like Freelance Writing Jobs to find out what’s posted – like looking through the classifieds for a job opening. See something you like, fill out a form – or in some cases go through a training period – and voila, you’re ready to start.

Getting those other writing jobs takes a lot more thought, training and work. They’re the equivalent of the high-level jobs companies never list in the help wanted ads. You have to come up with an original idea for a story, find a market, craft a pitch that explains what the story is, why it’s a good fit for the market and why you’re the best writer to do it. If you land the assignment, there’s research and reporting to do before you even start writing.

That process takes a lot more work than answering an ad. It only follows that the compensation should be commensurate to the amount of work.

So, do you focus on the lowest-common denominator freelance gigs that are easier to come by and easier to write but pay less and have a heck of a lot more competition vying for the opportunity? Or do you aim higher, going for the tougher assignments that are harder to land, harder to complete but pay more too?

Ultimately, it an individual freelancer’s decision to make. But I see no reason to compete in a race to the bottom when you can aim higher and get a lot more out of your efforts.

Mark Ranalli makes no excuses for Helium.com. The website he helped start in 2006 isn’t the New York Times and never will be, and that’s OK with Ranalli, who describes the venture as a pro-am writing platform, where like cream, the best writing rises to the top and is compensated accordingly.

One of a new breed of online publishers that some call content aggregators and others content mills, Helium.com has over a short time amassed 150,000 contributors – though according to published reports, only about 10,000 of those are regulars – 1 million articles and $17 million in venture capital funding. The Andover, Massachusetts, company has also signed content sharing deals with three community newspaper chains that pay its writers for original work and reprint rights. But the bulk of Helium writers earn money from click-through advertising according to a computer-based algorithm that takes into account reader interest in the subject matter and how highly articles are rated by other Helium writers, among other things. The company claims its writers had collectively earned more than $1 million by last May.

I recently interviewed Ranalli, Helium’s president and CEO, for a story on content aggregators for an upcoming issue of a national writers’ magazine (I’ll share the link when the story’s out this fall). Here’s what he had to say about the site’s publishing model, how writers make money on it and where he sees the publishing industry headed. I’ve edited our interview for length and clarity.

I call Helium a content aggregator for lack of a better term. What do you call it?
The industry hasn’t accepted a term. We think of Helium as a writing platform. The difference between how we view what we’re doing and how some professional writers view us is a mindset shift. Professional writers are used to looking for work from a publisher then getting paid for their work. We’re allowing the writer to go direct to the consumer. We help them monetize their work and collectively build something of value to all of them.

How does Helium work?
We have two core offerings. One is a publishing platform where anyone can write, improve their skills, build their digital persona and build relationships among other writers. Our members bring the content and operate as the editorial staff. They produce and evaluate the content and the best writers and articles are compensated. It’s a platform more like eBay than it is anything writers have seen before.

And the second way you’re making money?
That’s our marketplace, where the relationship is more like the traditional freelance model. Now that we have this huge writing community, we’ve been approached by thousands of publishers and they ask our writers to produce content for them based on their needs. If one wants a 500-word article on fly fishing destinations in Montana, they give us the specs and we’ve set up a marketplace where our writers can identify what assignments are available, and if they’re selected to do it they’re paid. Some publishers pay $300 an article. Some pay as little as $40 or $50.

Who are your publishing partners – Hearst is one, right?
Hearst uses us a couple ways. Content that exists on Helium.com is also available to our publishers as stock content. Many newspapers have advertorials and sections that don’t require unique, custom-written content. For instance, a local newspaper on Connecticut might be looking for an article on day hikes. We have a gallery of 1 million articles on Helium.com and one of them might be on that topic. Compensation depends. It could be $10 or $15 for one-time use of that article. The writer gets a byline and they retain the copyright so they can resell it again. It’s like a reprint fee. Today we’re working with 6 Hearst newspapers in Connecticut. That’s initially. The expectation is to roll out to other papers.

What types of stories do your publishing partners buy?
We’re not hard news, we’re features. Breaking news journalism, front page stuff is a very different kind of content creation and serves a different model than the travel section. Lead times are different. As a newspaper, you don’t need to have a full time staff writer to write the travel section. We’re not causing this, we’re providing a solution for it.

What other publishers are you working with?
We have a relationship with Community Newspaper Holdings and GateHouse Media. We’re working with some of the world’s largest most respective publishers, but the vast majority of Helium’s partners remain anonymous. If you were a consumer magazine, you wouldn’t necessarily want to signal what’s going to show up in next month’s magazine by (announcing a partnership with Helium). We’re also working with hundreds of long-tail publishers.

What types of people are Helium contributors?
Our members range from professionals in their fields to retirees who spent 35 years in marketing and now write about marketing. They’re J-schools students who are looking to build portfolios. They’re Harvard educated mothers of three. I think of it as a pro-am. It includes some hobbyists but also some professionals. A reason for professionals to write here is we’re a credible brand for allowing writers to build a digital persona. Just because you start a blog doesn’t mean anybody reads it. Helium promotes your content, we help with monetization, we pay you based on the value of that content. It’s a system.

So writing for Helium is an alternative to having a blog?
I liken blogging to screaming in the woods. Sixty-five percent of them are never read. People are out there trying to make it with a blog and not even their mothers are reading their stuff. Blogging is a wonderful concept. It’s indicative of the power of the Internet to go direct to the consumer, share your thoughts and not be forced to go through a filter. But filters are valuable. The editor of the New York Times is a great filter. Helium acts as a filter that allows everyone to participate. The writers become a collective rating system that filters for quality. Publishing a lot of bad content doesn’t do anyone any good. There are other things we do. Being cognizant of SEO, we make sure Helium is linked around the web. And we’re selling ads and generating revenue.

How much do Helium writers make?
In 2007 our top writer made $500 and in 2008 it was $5,000. That’s not pay-the-mortgage money. People aren’t spending 40 hours a week on Helium. But $5,000 is better than a stick in the eye. This year our top writer will be on track for close to $10,000. We have writers on the site who’ve done 25 articles and made hundreds of dollars. I’m sure there are people who’ve written 100 articles made nothing. The devil’s in the details. Anyone who invests their energy in Helium will have a good outcome. I don’t believe you could work 40 hours a week on Helium and replace a full-time salary. But the effort of the community is making Helium a better platform and that’s creating opportunity. This is a rising tide that lifts all boats.

Exactly how do Helium writers get paid?
It’s an algorithm based on a daily calculation of what content has been created and how your content is rated. Well-rated content earns more than poorly-rated content. The second part of the algorithm is the value of your content to advertisers. The third part is general interest in the subject matter. For example, we know personal finance as a section gets a lot of readers. It’s a recession, people want information on how to save money and invest. So we look at, can you monetize the general area of content, do people read it, and are you a good writer. Those factors go into how much you’re earning every day. We’ve been more sophisticated than just who clicked on an ad, which could cause click fraud and introduced other funny dynamics.

What’s your affiliation with the Society of Professional Journalists and National Press Club?
Today not all writing happens through the Washington Post or Time magazine. But these professional organizations didn’t know how to evaluate (unaffiliated) writers. Helium’s system sorts out who the good writers are, and we’d love to have the good ones apply for membership. So if you’re a starred writer on Helium, you can apply to the SPJ. Same with the National Press Club.

Who’s your competition: Associated Content? HubPages?
I view HubPages as more of a micropublisher. They build a system that’s every man for himself. You build your page, create it for SEO and it’s all about click throughs. Squidoo has that same model: lots of people, almost a blog aggregator. I don’t view them as competition. We’re more of a publisher or information resource.

At what stage of their life cycles are content aggregators?
They’re all toddlers. If you think about it, the entire web publishing model is in its infancy. About.com is one of the oldest, they’re 12 years old, now part of the New York Times. These businesses are an opportunity for writers. If you look at the percent of revenue a traditional publisher pays writers it’s typically 5 percent. Helium will be sharing a far greater percentage of revenue generated on the platform. If you believe these businesses will achieve the kind of scale of a professional publisher, the opportunity is there for writers to make a lot of money. But you gotta get here.

I have a confession to make. I am a Web content writer.

Do I write for Web content aggregators? No.

I write for magazines that publish stories in print and online. I write for business and trade magazines that publish some stories in print and some online. I write for e-zines, news sites and custom publishers that publish only online. I write for this blog.

I don’t need to write for content aggregators. After more years in the business than I care to share, I don’t have to. I know a good story when I see one. I can find sources. I’ve pulled court documents and interviewed relatives of homicide victims and dying children. I’ve combed through 10Ks and dissected proxy statements. I’ve walked the floors at trade shows and grilled CEOs. I know how to write a basic news story in the inverted pyramid style. I can write an essay, a feature, a Q&A, an op-ed, a column. I can write headlines, cutlines and pull quotes, charticles and “at a glance” fact boxes. I blog. I tweet. I can do simple HTML coding, add keyword tags and know the basics of SEO (sort of). I can take pictures, though I’ve yet to tackle video or podcasts.

So content aggregators hold no appeal.

But writing online, that’s attractive. At one point, I freelanced for some of the biggest newspapers in the country, the biggest tech magazines and the largest financial wire service in the world.

Today, 90 percent of my stories show up online right away and 100 percent eventually.  And I’m well paid for the work – in fact, extremely very well paid.

If that makes me a Web content writer, so be it. Because in another year or two, even more news stories, essays, columns, blog posts and charticles from established media companies and publishers yet to be born will go directly online.

I’ll be ready.

If you’re getting into freelancing these days, one option is writing for content aggregator sites like Helium, About.com, Associated Content or HubPages. These companies pay writers to create massive amounts of content to help the sites rise up to the top of Web searches and make more money on click throughs.

But for freelancers, there’s a huge debate happening over the merits of writing for a content aggregator to advance your career, a debate that last week spilled onto the pages of this blog. First long-time freelancer Tim Beyers examined the reasons why a writer shouldn’t bother with content aggregators. Then Helium’s new writer outreach manager Barbara Whitlock countered with her own detailed explanation of  why freelancers would want to write for a content aggregator, Helium in particular.

I say if you’re a writer looking for experience, there’s a better way.

Instead of writing for an aggregator, find out what hyperlocal news sites have popped up in your area, introduce yourself and ask if there’s anything you can do to help.

In case you’re not familiar with them, hyperlocal news sites are blogs that focus on what’s happening in a specific area, be it a neighborhood, town or city. You might also know them as community news blogs or citizen journalist sites. Some examples: NewzJunky in Watertown, New York; Hop Town in Hopkinsville, Massachusetts, and NeighborsGo.com in Dallas.

If you work for a hyperlocal news organization you’ll probably start out making about as much as you would at a content aggregator – which is to say not much. But if you really are just starting out, you could use the opportunity to go out and do some man-on-the-street reporting,  and pick up other valuable experience.

If you don’t think there are hyperlocal or citizen journalists operating in your city you’re wrong, you just haven’t looked hard enough. Here in Portland, there are at least four, including Neighborhood Notes and OurPDX, more if you count sites that focus on niches like tech, books or cycling.

If there really aren’t hyperlocal sites where you live, start one. By teaching yourself everything you need to know to run a hyperlocal or community news site, you’re teaching yourself everything you need to know in 2009 and going into the future to get hired as a staff writer or make it as a freelancer, things like using a content management system (a fancy term for blogging or blog-like software), HTML, linking, how to write for a blog, how to write straight news, how to take pictures, video and audio, etc.

When it comes down to it, as long as you’re going to the time and trouble of learning the craft, why give the fruits of your labors to another business when you could maximize the benefit and profit for the enterprise that matters most – you.

Yesterday, long-time freelancers Tim Beyers wrote a guest post here explaining why freelancers shouldn’t write for content aggregators, and he singled out Helium as an example.

His post prompted Barbara Whitlock, Helium’s new member outreach manager, to reply. Instead of burying what Whitlock had to say in the comments under Beyers’ post (where you can still find them), I thought I’d keep the debate going by posting them here.

Freelancers considering user-generated content sites like Helium often begin with a healthy skepticism. Those who have earned well previously, as full-time freelancers or journalists, sometimes come with some added baggage: frustration at watching their livelihood shrink and anxiety about what the future will hold for their craft.

Some approach new opportunities on the Internet like Luddites of old, and want to bash against everything they see. Others are more open to adapt to new technologies, and try to hone their craft to new approaches. Economic necessity and a love of writing drive most to take a peek or try out sites like Helium. Many are thriving in this new world of freelance writing.

What’s to be gained and what is at risk in joining sites like Helium.com?

Gains:

• Unlimited opportunities to write on topics which interest you.
• Added revenue streams for writing income.
• Wider exposure and name recognition on the web. Helium has a Google page rank of 7, which means you can use Helium to get your name out there and link to your blog or other writing venues.
• Recognition for your professional credentials, which lifts you above the anonymity of the web.
• Opportunities to connect to gig opportunities for 100s of magazine, website and – increasingly – newspaper publishers.
• Contests, journalism prizes and other seasonal opportunities.
• A supportive writing community, with structures and a unique online culture that make Helium’s expansive writing community personal too.

Risks:

• Non-exclusive articles remain on Helium. You are free to republish on other non-exclusive sites, but you cannot delete or try to use those as exclusive for another publisher.
• Exclusive articles in Marketplace are often ghost-written, and do not usually provide you with clips, just money.
• Addiction – most Helium members have a lot of fun writing with abandon, editing and supporting other writers.

Tim Beyers made some thoughtful comments, through the lens of the traditional publishing world. He got one major point wrong: Helium has paid out over $1 million to writers thus far. Here’s some added information to address his other points:

1. Tim suggested Helium lacks editor support. In fact, Helium has a fleet of editors who help writers. These editors review every newly posted article (this is relatively new). We also have subject matter experts overseeing content areas who have a high sense of ownership over the content there. Finally, we have an open email system where any writer can provide editorial suggestions to writers. Someone sent me one yesterday letting me know that I had a typo and needed to improve the look of my links. Those looking for one-to-one editorial help can write to mentor@helium.com. Many layers of editorial support are available. Some members who dip in but do not participate more expansively at Helium may not know of all these layers of editorial support.

2. Tim mentions a lack of incentive to improve Helium articles once published. However, incentive to improve is built into the competitive model. Leapfrog revisions are not limited, and what encourages writers to improve varies. Many want to improve their rank placement in title groups, and increase writing stars for higher upfront earnings per article. Many learn more tricks of the trade for web writing, and turn back to improve their leads, add more SEO value to their article, add metacontent subheaders, etc. Others just enjoy improving their work.

3. Tim adds concern about writer clips. All the non-exclusive articles writers publish on Helium become part of their visible portfolio, and can be used as clips. If you are selected by a newspaper partner for print publication, these are regular print clips (full byline credit). Our newspapers often provide pdf version in addition to news clips you can cut out yourself from the Sunday editions. With exclusive Marketplace content, it is not guaranteed that you’ll be able to use clips, but sometimes you can find them through search queries.

From a traditional freelance perspective skepticism about writer’s sites like Helium makes sense. But in a world of shrinking traditional freelance gigs, most writers have found they need to grab all the opportunities they can, and through that aggregate they can keep up with their income needs.

Helium isn’t a substitute for a full-time job, but it can be combined with other freelance gigs to provide additional revenue. Plus, the freedom to also write what you want is appealing for many. Often writers want to demonstrate their expertise in an area, and writing a body of articles helps give weight to that.

Lots of options, but realize Helium has additive value for writers who freelance full-time. It’s one revenue stream that can help — and it’s fun.

I’d welcome further discussion on this if anyone is interested: bwhitlock@helium.com.

Today is Guest Post Day in the 2nd annual WordCount Blogathon, so give a big WordCount welcome to Tim Beyers, a Colorado freelancer and Motley Fool writer who’s filling in for me here. You’ll find me over on Tim’s blog, The Social Writer, talking about my favorite online hangouts for writers.

By Tim Beyers

Content aggregators are booming. Take Helium. Earlier this week, the company said that its writers have taken home more than $1 million in earnings since 2006 and $500,000 over the past six months. A deal with Hearst is in the works.

These aren’t surprising developments. Helium sells content to publishers on the super cheap as participating writers collect crumbs. Of course a deal with Hearst is in the works. I’ll be shocked if other cash-strapped publishers don’t follow suit.

As a writer, I can attest to Helium’s allure. Write whatever you want on any topic and publish instantly? No waiting for a query response? No rejections? Sign me up.

And yet this very low bar is the literary equivalent of a siren call. Here are three reasons why you shouldn’t fall for it.

1. You won’t be working with an editor. Be thankful for editors, the best of them help us to improve our writing. They also help us to understand what’s salable by rejecting what isn’t. Every story they turn down tells us a bit more about their readership and gets us closer to acceptance.

2. You won’t be under pressure to improve your work. When every article is accepted, writers have zero incentive to improve their prose. That’s dangerous. A bevy of publishing industry layoffs have flooded the freelance ranks, making what has historically been a buyer’s market even more competitive. Writers whose work isn’t battle-tested by the fires of revision and rejection face a tough test.

3. You won’t be creating clips that matter for querying elsewhere. Editors want to see that you’re capable of delivering a quality product for other editors. Certainly it’s true that editors also value talent — and Helium gives talented writers a forum — but there’s risk in working with an untested freelancer. Experience with the query-write-revise-publish process is like insurance for an editor who doesn’t know you.

Helium has its place. I’ve used it; you can still find some of my work there. One of its better uses is as a testing ground. Want to break in as a travel writer? Post two or three articles at Helium or elsewhere and collect comments. Use the best of these reader endorsements in your query to show the assigning editor that you know how to engage an audience.

But such situations are the exception. Have a story idea? Research paying markets via services such as Writer’s Market, Mediabistro.com, WordHustler or The Freelance Writer’s Helper, gather sources and query. It’s still the best way to earn your stripes as a freelancer.

This week’s highlights from the world of freelance writing and online media:

Online news wins big – Much was made of the fact that although this was the first year Pulitzer Prizes were open to online-only publications none received any of the newspaper industry’s highest honors and only one, Politico, was a finalist, and in the editorial cartooning category at that. But that’s a bit of a short sided view. Although no online-only outfits took home awards, online news was recognized in several categories, most notably the St. Petersburg Times’ PolitiFact Website, which tested the validity of political statements made during the 2008 elections and took home the Pulitzer for national reporting. Read the entire list of 2009 winners here.

More bloggers than bartenders – Speaking of new forms of news, the Wall Street Journal says there are more people in the United States making money blogging than tending bar. According to the story, 1.7 million Americans are paid bloggers and 452,000 make it their primary source of income. According to the story, it takes 100,000 unique visitors a month to make $75,000 a year.

Hyperlocal news ventures get grants – And speaking of getting paid to blog, J-Lab: The Institute for Interactive Journalism at American University’s School of Communication will grant up to $25,000 each in start up funds over the next two years to eight hyperlocal community news projects. Winners of the New Voices grants were chosen from among 304 applicants. They include Oakland Local, a daily news Website and mobile service covering Oakland, California; and The Villager, a hyperlocal news site covering Coconut Grove West in Florida crerated by Kim Grinfelder, a University of Miami professor.

Using social media to build the Brand of You – Robin Broitman, an Internet and social media strategist and Web publisher for the National Wildlife Federation, has published the most extensive listing I’ve ever seen on using social media to build brand identity. What does this have to do with freelancing? Plenty. In a world where more writers are disconnecting from staff jobs, by choice or otherwise, having an identifiable brand is one way to stand out in the crowd. Broitman’s list is compiled from blog posts written by some of social media’s biggest gurus and covers everything from how to write more effective online network profile pages to why you should use your real name as your Twitter handle.

Freelance love – The folks at ODesk.com, a market for online teams, put together a list of 100 top freelance blogs that includes blogs on freelance writing, Web design, graphic design, software development, illustration and more. OK, so WordCount didn’t make the cut – there’s always next time.

This week’s Twitter tools:

• @APStylebook – The international wire service has created a home on Twitter for its venerable style guide for news reporters. Staffers manning the account will can’t answer AP style questions but will direct Twitterers to the service’s Website, APStylebook.com.
• TwitterSheep – A fun app that creates a Wordle-like word cloud based on your Twitter followers. Here’s mine.

In the news this week – the best blogs, the best newspaper websites, the best story on the mortgage crisis, content worth paying for, and a digital news conference to attend. Read all about it:

Time Magazine names its top 25 blogs for 2009 including Talking Points Memo, The Huffington Post, Lifehacker, MetaFilter and The Daily Dish. The most overrated blogs of the year, according to Time: TechCrunch, Gawker, Jim Kramer, PerezHilton and Daily Kos.

Harvard’s Neiman Journalism Lab picks the top 15 newspaper websites of 2008. The top 5 are 1. New York Times, 2. USA Today, 3. Washington Post, 4. Los Angeles Times and 5. Wall Street Journal.

Speaking of top newspaper sites, Politico, the two-year-old Washington D.C. Internet newspaper, made it to no. 11 on Neiman’s list despite being a relative newcomer by following a well-honed strategy of being fast and first with political news with an edge. That strategy is set down in an internal memo that came to light in Gabriel Sherman’s profile of Politico for The New Republic called The Scoop Factory. The memo’s noteworthy because it spells out the site’s criteria for a good story. It’s also an excellent blueprint for any website or individual blogger that wants to distinguish themselves from the pack and rack up page views in the process. Definitely a must read.

Chicago Public Radio’s Alex Blumberg and National Public Radio’s Adam Davidson won a 2008 Polk Award – one of the country’s top journalism honors – for their mortgage crisis report called The Giant Pool of Money on This American Life. I finally broke down and got an MP3 player just so I could listen to this story.

People like free stuff, especially when it comes to online news. But there are some things they’re willing to pay for. According to Slate’s Jack Shafer, people will patronize paid sites under certain conditions, if they are: “1) so amazing as to be irreplaceable. 2) beautifully designed and executed and extremely easy to use. 3) stupendously authoritative.” His examples: ConsumerReports.org, MLB.TV and Apple’s iTunes store.

The future of journalism is the topic of the NVision 2009 conference to be held March 30 at the Newseum in Washington D.C. “Journalism Jobs in Transition” will feature top journalists and media managers including Politico Editor John Harris, NPR President Vivian Schiller and Mara Schiavocampo, digital correspondent for NBC Nightly News. The conference is cosponsored by the University of Maryland’s Philip Merrill College of Journalism and the Online News Association. Registration is $45 for members and $75 for non-members or sign up by March 6 and pay $65. Get an ONA promotion code on the ONA Discounts page or visit NewsVision.org to register.

What do two Internet savvy New York City business magazine editors and a long-time freelance writer do when their steady gigs go south? Start a Website of course.

The site’s called RecessionWire.com, The Upside of the Downturn, and it’s just as smart as the three women behind it. Co-founders Laura Rich and Sara Clemence were staffers at Conde Nast Portfolio.com until the magazine pulled the plug on its Webside back in November. At this point I should note that I’ve known Rich since our days working on The Industry Standard v1.0 and I continue to work with her, though not on RecessionWire.com. The third founder is freelance writer, producer and creative consultant Lynn Parramore, whose book on Egyptian influences on Western culture, Reading the Sphinx, came out last year.

The trio are calling RecessionWire a “pop-up site,” a phrase they coined to describe a Website that’s around for as long as it needs to be, so when the bad times are gone, the site will be too.

According to the founders, RecessionWire will offer news, opinions and advice on a gamut of subjects related to the current economy downturn, everything from what people are cutting back on to how a lay off can affect your love life.

It’s not surprising that the man who ran an unprecedented Internet campaign, a man who lives on his Blackberry would kick things up a notch when it came to the White House’s online presence.

As soon as Barack Obama was inaugurated as the country’s 44th president earlier today, his IT staff flipped the switch on a newly redesigned WhiteHouse.gov Website, complete with blog, RSS feed and online form citizens can use to write in requests for additional information they’d like to see on the site.

Whether the new president is true to his word to bring more transparency to government remains to be seen – he’s already drawn heat for not making himself accessible to the press.

But the newly redesigned White House Website is a start. For one, it features a Briefing Room section with updates on the presidential schedule and a blog. The blogger-in-chief is Macon Phillips, the White House’s new media director, and by dint of his position instantly becomes the country’s most influential social media trend setter.

You can also follow the official WhiteHouse.gov Twitter feed at @whitehouse_gov.

According to the Website’s Agenda section, Obama’s technology policy aims to:

• Ensure a free and full exchange of ideas through Internet and diverse media outlets
• Create a transparent and connected democracy to bring government into the 21st century
• Deploy a modern communications infrastructure
• Improve America’s competitiveness
• Prepare children and adults for the 21st century economy
• Use science, technology and innovation to solve nation’s problems

Interested in a White House job? Check here for openings – although as of Tuesday morning PST there still weren’t any listed.

The complete text of Obama’s inaugural address is expected to be posted on the site later Tuesday. Catch a video feed of the inaugural speech here.