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	<title>WordCount &#187; writing for blogs</title>
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	<description>Freelancing in the Digital Age</description>
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		<title>Writer games Examiner.com to make a point about content aggregators</title>
		<link>http://michellerafter.com/2009/05/30/writer-games-examiner-com-to-make-a-point-about-content-aggregators/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2009/05/30/writer-games-examiner-com-to-make-a-point-about-content-aggregators/#comments</comments>
		<pubDate>Sat, 30 May 2009 21:39:17 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[content aggregators]]></category>
		<category><![CDATA[Examiner.com]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[Helium]]></category>
		<category><![CDATA[hyperlocal news]]></category>
		<category><![CDATA[L.J. Williamson]]></category>
		<category><![CDATA[writing for blogs]]></category>

		<guid isPermaLink="false">http://michellerafter.wordpress.com/?p=3065</guid>
		<description><![CDATA[L. J. Williamson was frustrated with what she felt was a lack of editorial oversight on Examiner.com, the Denver-based content aggregator. So she gamed the system. Williamson, a Los Angeles freelancer with clips from big name publications like the Los Angeles Times, LA Weekly and Sunset magazine, wrote a series of Examiner.com pieces that she [...]]]></description>
			<content:encoded><![CDATA[<p>L. J. Williamson was frustrated with what she felt was a lack of editorial oversight on <a href="http://www.examiner.com">Examiner.com</a>, the Denver-based content aggregator.</p>
<p>So she gamed the system.</p>
<p><img class="alignright size-thumbnail wp-image-3069" title="LJ Williamson" src="http://michellerafter.files.wordpress.com/2009/05/lj-williamson.jpg?w=150" alt="LJ Williamson" width="150" height="100" />Williamson, a <a href="http://ljwilliamson.com/site/">Los Angeles freelancer</a> with clips from big name publications like the Los Angeles Times, LA Weekly and Sunset magazine, wrote a series of Examiner.com pieces that she admits included exaggerations and half-truths, like this one about the <a href="http://tinyurl.com/tagban">dangers of playing tag</a>. She explains the whole thing in <a href="http://www.mediabistro.com/fishbowlLA/blogistan/hits_versus_content_at_examinercom_aka_the_best_email_ever_115661.asp?c=rss">an email</a> she sent to <a href="http://www.mediabistro.com/fishbowlla/">Fishbowl LA</a>, the Mediabistro blog on the Los Angeles media business.</p>
<p>Nothing happened. No phone calls from fact checkers. No emails from editors questioning her sources. Nothing, that is, until Williamson went a little too far and wrote an autism-related story about Jenny McCarthy the actress and alternative treatment advocate noticed and had her lawyers follow up.</p>
<p>In no time, Examiner pulled the stories and fired Williamson, although she argues since she hadn&#8217;t gotten a dime from the site it wasn&#8217;t really getting fired.</p>
<p><img class="alignright size-thumbnail wp-image-3071" title="examiner-logo" src="http://michellerafter.files.wordpress.com/2009/05/examiner-logo.png?w=150" alt="examiner-logo" width="150" height="28" />Williamson says she wrote the stories as an experiment to call out the shortcomings of content aggregators, Examiner.com in particular. In a comment on the Fishbowl LA story, Examiner.com&#8217;s editorial director Travis Henry says the site has a growing editorial staff that works with writers, providing them with coaching and daily training sessions.</p>
<p>Here at <a href="http://michellerafter.com#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">WordCount</a>, there&#8217;s been a similar exchange of opinions on the value of writing for content aggregators recently. In a post and multiple follow up comments, a Helium representative <a href="http://michellerafter.wordpress.com/2009/05/22/counterpoint-yes-freelancers-should-write-for-helium/">explained the site&#8217;s editorial process</a> and how much money writers can make. Several freelancers countered her with arguments explaining <a href="http://michellerafter.wordpress.com/2009/05/21/freelancers-do-not-write-for-content-aggregators/">why they won&#8217;t write for content aggregators</a> or why they did and wouldn&#8217;t again. I even chimed in with my own advice to <a href="http://michellerafter.wordpress.com/2009/05/26/instead-of-helium-novice-freelancers-should-think-hyperlocal/">write for a hyperlocal news site instead</a>.</p>
<p>While newspapers and magazines figure out how to transform themselves into fiscally sound Internet businesses, the pay-per-click business model that content aggregators &#8211; my friend and fellow freelancer Heather Boerner calls them <a href="http://selfemployedserenity.blogspot.com/2009/05/where-professionalism-frustration-and.html">content aggravators</a> -  use to compensate <del datetime="2009-05-30T20:56:55+00:00">writers</del>citizen journalists isn&#8217;t going away. Whether it will become the predominant online publishing business model in the future is hard to say. But it&#8217;s safe to assume the arguments over the merits of working for content aggregators will continue.</p>
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