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	<title>WordCount &#187; writers and PR people</title>
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		<title>Top 10 things writers want from PR people</title>
		<link>http://michellerafter.com/2008/07/11/top-10-things-writers-want-from-pr-people/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2008/07/11/top-10-things-writers-want-from-pr-people/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 16:45:23 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[Workplace Issues]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[good PR habits]]></category>
		<category><![CDATA[how PR people work with writers]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[reporters]]></category>
		<category><![CDATA[what writers wants from PR people]]></category>
		<category><![CDATA[working with PR people]]></category>
		<category><![CDATA[writers and PR people]]></category>

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		<description><![CDATA[It&#8217;s popular for writers to look down on PR people. The stereotypical media relations representative is inexperienced, doesn&#8217;t know one publication from another, hasn&#8217;t a clue about how the news business works, and actually makes it harder to get through to a source. While that&#8217;s an exaggeration, it&#8217;s still true that in many cases the [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s popular for writers to look down on PR people. The stereotypical media relations representative is inexperienced, doesn&#8217;t know one publication from another, hasn&#8217;t a clue about how the news business works, and actually makes it harder to get through to a source. While that&#8217;s an exaggeration, it&#8217;s still true that in many cases the PR bar is set pretty low.</p>
<p>But after years in the business I can honestly say a good public relations rep is a treasure. The true pros make my job easier because they understand what I&#8217;m after, quickly find the person or information I need, take it upon themselves to do whatever follow up is necessary, and don&#8217;t pester me with follow ups.</p>
<p>So for what it&#8217;s worth, here are 10 things a media rep can do to make my life easier:</p>
<p>1. When I call or email, promptly find the appropriate source for the story I&#8217;m working on, brief them on the topic and set up an interview time, preferably via email. And remember what time zone I&#8217;m in so I don&#8217;t get calls to my home office at insane hours of the morning or night.</p>
<p>2. If you must sit in on a phone interview, be invisible. But at the end of the call, note any information the source needed to check on and send it to me as quickly as possible.</p>
<p>3. Don&#8217;t assume I want to interview you. I don&#8217;t. I want to interview the subject matter expert at your company, organization, agency or school. So don&#8217;t be a gatekeeper. In the rare situation where I&#8217;m OK with getting my quote from you, I&#8217;ll let you know.</p>
<p>4. Be easily accessible by office phone, cell or email should my editor have a question I need an answer to in a hurry. If you&#8217;re going to be out of the office, make sure someone is around who can answer my questions.</p>
<p>5. If I need file art for a story, send it to me or directly to the art director of the publication I&#8217;m writing the story for, in the appropriate file format.</p>
<p>6. Take it upon yourself to find out when my story runs rather than asking me to send you a link once it&#8217;s out. Honestly, I&#8217;ll be on deadline on something else by then and won&#8217;t remember.</p>
<p>7. Don&#8217;t ask to review stories before they&#8217;re published. You can&#8217;t. I have been known to send sources direct quotes to check for factual accuracy, but that&#8217;s the exception not the rule. It&#8217;s also why I ask what seems like a zillion very detailed questions during an interview, to make sure I&#8217;ve got the information down cold.</p>
<p>8. Feel free to email me press releases and other updates. But don&#8217;t follow up with a phone call, and don&#8217;t expect to hear back from me unless it just so happens I&#8217;m working on something related to the topic. Don&#8217;t be surprised if you never hear from me &#8211; or if I call six months down the line.</p>
<p>9. Know my publication. If you don&#8217;t, get up to speed by reading it online so when you&#8217;re pitching stories you understand who my readers are and what aspects of your news are relevant.</p>
<p>10. Accept my <a href="http://www.linkedin.com">LinkedIn</a> invitation so I can add you to my list of contacts there, which I regularly search when I&#8217;m looking for story sources. Or feel free to send me an invitation. And if you don&#8217;t use LinkedIn or <a href="http://www.facebook.com">Facebook</a>, learn how.</p>
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