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	<title>WordCount &#187; the media business</title>
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	<description>Freelancing in the Digital Age</description>
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		<title>The reckoning</title>
		<link>http://michellerafter.com/2009/06/17/the-reckoning/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2009/06/17/the-reckoning/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 19:56:57 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Workplace Issues]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[how the economy is affecting freelancers]]></category>
		<category><![CDATA[the business of freelancing]]></category>
		<category><![CDATA[the media business]]></category>

		<guid isPermaLink="false">http://michellerafter.wordpress.com/?p=3176</guid>
		<description><![CDATA[How bad are times for freelance writers? After calculating my expected earnings for the first half of 2009, my conclusion is: bad, but not as bad as it could be.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3175" title="ledger" src="http://michellerafter.files.wordpress.com/2009/06/ledger.jpg" alt="ledger" width="238" height="237" />How bad are times for freelance writers?</p>
<p>At the risk of over sharing, and after spending some time calculating my own revenue for the first half of 2009, my conclusions are: bad, but not as bad as they could be.</p>
<p><strong>Bad, because old clients don&#8217;t have as much money to spend. </strong>Not as bad as they could be because there are &#8211; surprise, surprise &#8211; publications of various shapes and sizes out there with money to spend.</p>
<p>Before I get to the numbers, a brief explanation of my writing business. I practice what I call the <a href="http://michellerafter.wordpress.com/2008/09/10/mediabistrocom-on-contributing-editors-gigs-with-teeth/">contributing writer model</a> of freelance writing. For just about as long as I&#8217;ve worked as an independent writer, my preferred business model has been to write for a handful of publications &#8211; wire services, newspapers, <a href="http://michellerafter.wordpress.com/2008/06/20/to-freelance-for-trade-magazines-be-a-team-player/">trade magazines</a> and <a href="http://michellerafter.wordpress.com/2009/05/28/i-dont-work-for-aggregators-but-i-am-a-web-writer/">websites</a> &#8211; on a regular if not monthly basis. As a former newspaper staff writer it&#8217;s what I&#8217;m most comfortable with. And it doesn&#8217;t require as much marketing effort as constantly sending out letters of introduction and queries to editors I don&#8217;t know.</p>
<p>This business model still worked for me in 2008, when my top two clients accounted for 72 percent of my work.</p>
<p><strong>Not so in 2009.</strong> In the first six months of the year, work from my two biggest clients fell 39 percent and 71 percent respectively. Ouch and double ouch. Work for a few other regulars stayed steady or increased slightly.</p>
<p>My saving grace: work from new clients, a handful of publications I hadn&#8217;t worked for before, which increased 89 percent during the first six months of the year. It wasn&#8217;t enough to completely make up the difference, leaving me with a 15 percent decline in revenue for the first half of the year. Not great, but compared to GM, none too shabby either.</p>
<p>Until I did these calculations I didn&#8217;t realize how much I needed to <a href="http://michellerafter.wordpress.com/2009/04/29/why-freelancers-should-shut-up-and-innovate/">innovate</a> and beat the bushes for new relationships. Although it takes me out of my comfort zone &#8211; and really, who likes that? &#8211; it&#8217;s obviously something I must do, and in fact, have already begun. In the past several weeks, I&#8217;ve nabbed my first assignment from a national writers&#8217; magazine, and am waiting to hear back from an organization that could throw some interesting work my way.</p>
<p><strong>There&#8217;s an upside to pushing beyond the familiar</strong>. If and when things get better and work picks up from my old standbys, I&#8217;ll have my pick of assignments. If it doesn&#8217;t, I&#8217;ve cultivated a crop of what I hope will be my new regulars.</p>
<p>What have you learned about your own freelance business this year?</p>
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		<title>Can the techies save the news?</title>
		<link>http://michellerafter.com/2009/05/07/can-the-techies-save-the-news/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2009/05/07/can-the-techies-save-the-news/#comments</comments>
		<pubDate>Thu, 07 May 2009 21:11:35 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Media Business]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online news]]></category>
		<category><![CDATA[Oregon]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Abraham Hyatt]]></category>
		<category><![CDATA[BarCampPortland]]></category>
		<category><![CDATA[BarCampPortland III]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[hyperlocal news]]></category>
		<category><![CDATA[John Hill]]></category>
		<category><![CDATA[Neighborhood Notes]]></category>
		<category><![CDATA[OurPDX.com]]></category>
		<category><![CDATA[Steven Walling]]></category>
		<category><![CDATA[The Columbian]]></category>
		<category><![CDATA[the future of news]]></category>
		<category><![CDATA[the media business]]></category>
		<category><![CDATA[The Portland Sentinel]]></category>

		<guid isPermaLink="false">http://michellerafter.wordpress.com/?p=2715</guid>
		<description><![CDATA[If you think reporters, editors, newspaper pundits, Sam Zell and the Sulzberger family are the only ones worried about the fate of the media business, you haven&#8217;t spent a Saturday morning with a room full of geeks. At last weekend&#8217;s BarCampPortland III meetup, the assembled developers, programmers and Web 2.0 entrepreneurs were just as concerned [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2720" title="power-cord" src="http://michellerafter.files.wordpress.com/2009/05/power-cord.jpg" alt="power-cord" width="170" height="170" />If you think reporters, editors, newspaper pundits, <a href="http://www.nytimes.com/2008/04/07/business/media/07zell.html">Sam Zell</a> and the <a href="http://en.wikipedia.org/wiki/Sulzberger_family">Sulzberger family</a> are the only ones worried about the fate of the media business, you haven&#8217;t spent a Saturday morning with a room full of geeks.</p>
<p>At last weekend&#8217;s <a href="http://michellerafter.wordpress.com/2009/04/28/journalists-bloggers-invited-to-barcampportland-iii/">BarCampPortland III</a> meetup, the assembled developers, programmers and Web 2.0 entrepreneurs were just as concerned about the fate of the news business as the smattering of old-school journalists who dragged themselves out of bed for the bad coffee and good conversation.</p>
<p><strong>The techies wanted to know all kinds of things</strong>: Why are newspaper headlines misleading? Will micropayments &#8211; the vending machine model for paying for news stories &#8211; work? Should bloggers hold themselves to the same ethical constraints as reporters? Just what are those ethical constraints? Should bloggers be reporters? Should reporters be bloggers? Is hyperlocal news making money? And just <a href="http://coldtype.wordpress.com/2009/05/03/how-hyper-is-your-local/">how hyper is your local</a>?</p>
<p>All excellent questions. The free-flowing discussion that followed touched on a lot of them without providing a lot of answers, at least not any definitive ones. But it was a start.</p>
<p><strong>If the number of tech-slash-news geeks at BarCamp was</strong> any indication, Portland is a hive of activity on the hyperlocal news front. No less than three online community news ventures were represented: <a href="http://www.neighborhoodnotes.com/">Neighborhood Notes</a>; <a href="http://ourpdx.com">OurPDX.com</a> and <a href="http://www.portlandsentinel.com/">The Portland Sentinel</a>, a monthly paper in North Portland with a daily news website. In case you hadn&#8217;t heard, PDX TV station KATU is <a href="http://portland.craigslist.org/mlt/wri/1133463076.html">looking to hire a Web producer</a> to write, curate and publish local stories on <a href="http://www.katu.com">KATU.com</a>.</p>
<p>BarCamp took place the day after <a href="http://columbian.com/">The Columbian</a> in Vancouver, Wash., <a href="http://columbian.com/article/20090501/NEWS02/705029992">filed for bankruptcy protection</a>, making talk of the future of the news all the more pressing. The Columbian sent a trio of newsroom staffers to BarCamp, including <a href="http://twitter.com/hilljohng">John Hill</a>, the journalist turned journalism IT guy who wrote the &#8216;how hyper is your local&#8217; blog post I linked to higher in this piece.</p>
<p><strong>Guys like Hill,</strong> and <a href="http://twitter.com/nicolosi">Michelle Nicolosi</a>, the executive producer at the newly only-only <a href="http://www.seattlepi.com">SeattlePI.com</a>, and Kate Cohen and Donna Wares, co-bloggers at the <a href="http://www.sealbeachdaily.com">SealBeachDaily</a> community news site in California could be the salvation of the news business. They and a new breed of hybrid tech-news entrepreneur, like <a href="http://twitter.com/StevenWalling">Steve Walling</a>, a Portland writer and consultant who&#8217;s involved with projects like <a href="http://www.aboutus.org">AboutUs.org</a> and <a href="http://wikiprojectoregon.wordpress.com/">WikiProjectOregon</a>.</p>
<p>Here in Portland, the conversation that started at BarCamp is continuing. As I write this, <a href="http://twitter.com/abrahamhyatt">Abraham Hyatt</a>, another Portland journalist who&#8217;s tracking the online news business, is planning a digital news meetup for sometime in August. Stay tuned for details. And tell a techie friend.</p>
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