To get ahead at work, don’t act your age
Penelope Trunk thinks Gen Y workers are smarter than you, and if you want to get ahead, you should act like they do.
Penelope Trunk makes me crazy, but I have to read her blog
Penelope Trunk is a nut case, but she’s a smart nut case. Penelope Trunk has a blog, book and company called Brazen Careerist. I have never seen her in person or interviewed her on the phone.* I have no idea how she is as a CEO, mom, daughter or ex-wife. But this I do know. [...]
The well-dressed blog post
The well-dressed blog post begins with good writing. The best posts are heavy on context. But that’s just the beginning. To make sure they’ve got that pulled together look before you send them out the door, they should also have: A catchy title – A clever headline will capture more attention than a dull one. [...]
Social network overload and why I don't do Twitter
I’m on LinkedIn. I joined Facebook a while back, and Del.icio.us and Technorati. I’m on my favorite message board for freelancers at least a dozen times a day. But I can’t do Twitter. At least not yet. There’s only so many hours one person can devote to online social networks, and only so many social [...]
The art of the link
If you’re a writer and you work online, you need to know how to write a lead, nut graph, headline, deck – and how to link. Linking means including live Web addresses or URLs in your story to information related to whatever it is you’re writing about. The art of the link is in putting [...]
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