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By Michelle V. Rafter on February 29, 2008
You don’t have to look hard to see the publishing business is changing. Newspapers are cutting jobs left and right as advertising dries up and the economy spins closer to recession. At the same time, publishers are finally sinking more effort into their digital properties, though they still haven’t figured out how to make money. [...]
Posted in Careers, Economy, Freelancing, Media Business, Technology, Web 2.0 | Tagged Freelance writer skills, Gary Pool, Marty Weil, search engine optimization, SEO copywriting, SEO skills |
By Michelle V. Rafter on February 25, 2008
I recently shared a marketing expert’s advice for freelancer writers and other self-employed creative types to stay happy and solvent during shaky economic times. His suggestions boiled down to a few simple maxims: cultivate existing client relationships, specialize, learn new skills and network. Reality check time. Do freelancers heed such advice? Or do they use [...]
Posted in Economy, Freelancing, Media Business, Writing | Tagged AnnaLisa Michalski, Filip Wiltgren, freelancing strategies, Grant Plowman, Kathee Brewer, Maria Marsala, Marijke Vroomen-Durning, marketing your freelance business, Marty Weil, Michelle Vranizan Rafter, Richard Laurence Baron, Robert Dolezal, Sue Kristoff, Susan Emmens, Terri Maurer, WordCount |