5 strategies for reviving your freelance marketing plan
Frustrated with what you’re trying to drum up new business? Guest blogger Lori Widmer share tips for getting more from your promotional efforts.
WordCount Repeats: 10 ways writers can beat the recession
While I’m away from my keyboard this week, I’m re-running a few posts that didn’t get the attention – or web traffic – they deserved the first time around. I’ll return with fresh insights on the business of writing next week. – Michelle Rafter You can’t control the economy, or the price of gas or [...]
10 Ways to Promote Your Freelance Writing
Long-time freelancers approach writing as a business, and they market it that way too. Not all freelancers do the same kind of marketing. Some have Websites. Some have blogs. Some belong to writers’ groups and regularly attend conferences to meet with other writers and editors. There are so many ways to promote yourself it’d be [...]
Freelancers' Strategies for Prospering in Bad Times
I recently shared a marketing expert’s advice for freelancer writers and other self-employed creative types to stay happy and solvent during shaky economic times. His suggestions boiled down to a few simple maxims: cultivate existing client relationships, specialize, learn new skills and network. Reality check time. Do freelancers heed such advice? Or do they use [...]
WordCount Q&A: Marketing your freelance business in bad times
The publishing industry is in tumult. Publications are trying to do more with less – less advertising revenue, editorial staff and readers. Throw worries about a recession into the mix, and it means trouble for freelance writers who depend on magazines, newspapers and customer publishers for their livelihoods. Or does it? Not necessarily. Hard times [...]
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