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	<title>WordCount &#187; how to find sources</title>
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	<description>Freelancing in the Digital Age</description>
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		<title>Once a source, always a source</title>
		<link>http://michellerafter.com/2009/06/19/once-a-source-always-a-source/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2009/06/19/once-a-source-always-a-source/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 17:27:09 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[dealing with sources]]></category>
		<category><![CDATA[how to find sources]]></category>
		<category><![CDATA[story sources]]></category>
		<category><![CDATA[using LinkedIn to find sources]]></category>

		<guid isPermaLink="false">http://michellerafter.wordpress.com/?p=3192</guid>
		<description><![CDATA[Over the years, I've prided myself in my source list. A friend and former co-worker still talks about the extensive list of contacts I left when she took over my newspaper beat while I went on maternity leave.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-3200" title="Reporter with a source. Photo credit: EnSky.com" src="http://michellerafter.files.wordpress.com/2009/06/reporter-with-a-source.jpg?w=300" alt="Reporter with a source" width="300" height="225" />&#8220;Don&#8217;t worry, you&#8217;ll never have to talk to them again.&#8221;</p>
<p>That line&#8217;s been stuck in my head ever since an editor said it last summer &#8211; and it&#8217;s 100 percent wrong.</p>
<p>The editor and I were talking about a story I&#8217;d done, a case study involving some relatively new and complicated technology. I&#8217;d finished writing and, at her request, sent the draft to one of my sources &#8211; I know, bad editorial practice but totally not my call &#8211; to check that the convoluted tech stuff was factually accurate.</p>
<p><strong>Only when I emailed the story to the source,</strong> I&#8217;d forgotten to remove some notes at the top that I&#8217;d written to the editor, notes that included some less than flattering comments about the source &#8211; nothing defamatory, nothing horrible, but embarrassing nonetheless.</p>
<p>That&#8217;s what prompted the editor&#8217;s comment to relax and forget about it because I&#8217;d never be talking to that person again.</p>
<p>It&#8217;s advice I promptly ignored.</p>
<p>Maybe that&#8217;s the way she does business. But it&#8217;s not how I operate.</p>
<p>To make a proper go of it as a freelancer, you&#8217;ve got to be a beat reporter, keeping up on the latest news and events in fields you cover. That means keeping in touch with a ever widening circle of contacts, because you never know when you&#8217;ll need to <a href="http://michellerafter.wordpress.com/2009/01/29/stalking-the-reluctant-source-10-secrets-to-getting-anybody-to-talk/">talk to someone</a> or ask for a referral to someone they might know.</p>
<p><strong>Over the years,</strong> I&#8217;ve prided myself in my <a href="http://michellerafter.wordpress.com/2008/05/11/how-to-keep-track-of-story-sources/">source list</a>. A friend and former co-worker still talks about the extensive list of contacts I left when she took over my newspaper beat while I went on maternity leave.</p>
<p>These days I use <a href="http://www.linkedin.com">LinkedIn</a>, <a href="http://www.twitter.com">Twitter</a> and <a href="http://desktop.google.com/">Google Desktop</a> to <a href="http://michellerafter.wordpress.com/2009/05/18/new-ways-to-use-linkedin-to-find-story-sources/">keep tabs on sources</a> and manage contact information online and within my computer files.</p>
<p>Sources are my pot of gold, my secret weapon. They&#8217;re the reason I can take 500-word assignments that only pays 50 cents a word, because I can tap into my source list to turn a story around in less than a day, making it financially feasible when calculating the work on an hourly basis.</p>
<p>I may treasure my sources, but I&#8217;m no pushover.  The only times I&#8217;d let a source see quotes before they&#8217;re published, go off the record or talk anonymously is if the editor asked or the circumstances warranted it. And asking <a href="http://michellerafter.wordpress.com/2008/02/05/asking-the-hard-question-top-10-interview-tips/">tough questions</a> is par for the course.</p>
<p><strong>After I realized </strong>what I&#8217;d done and called the editor, I picked up the phone again and called my source. Even from across the the country, I&#8217;m sure they could tell my face was red. Luckily for me, they were pretty good about the whole thing and there were no lasting repercussions.</p>
<p>Moral of the story: Never, ever, include notes on a story that you wouldn&#8217;t want the world to see. And whatever you do, be good to your sources.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>HARO rescues writers stuck for sources</title>
		<link>http://michellerafter.com/2008/10/02/haro-rescues-writers-stuck-for-sources/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2008/10/02/haro-rescues-writers-stuck-for-sources/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 16:01:01 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Media Business]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[finding story sources]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to find sources]]></category>
		<category><![CDATA[If I Can Help A Reporter Out]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[ProfNet]]></category>
		<category><![CDATA[The Renegade Writer]]></category>
		<category><![CDATA[The Urban Muse]]></category>

		<guid isPermaLink="false">http://michellerafter.wordpress.com/?p=849</guid>
		<description><![CDATA[Do you know HARO? If you don&#8217;t, it might be time to get acquainted. HARO stands for &#8220;If I Can Help A Reporter Out.&#8221; It was started by a PR guy and networking maven named Peter Shankman as a place reporters can turn to when they&#8217;re stuck for sources. Shankman started it as an alternative [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://michellerafter.files.wordpress.com/2008/10/haro_logo170.gif"><img class="alignright size-full wp-image-850" title="haro_logo170" src="http://michellerafter.files.wordpress.com/2008/10/haro_logo170.gif" alt="" width="170" height="155" /></a>Do you know <a href="http://helpareporter.com/press/">HARO</a>?</p>
<p>If you don&#8217;t, it might be time to get acquainted. HARO stands for <strong>&#8220;If I Can Help A Reporter Out.&#8221;</strong> It was started by a PR guy and networking maven named <strong>Peter Shankman</strong> as a place reporters can turn to when they&#8217;re stuck for sources. Shankman started it as an alternative to <a href="https://profnet.prnewswire.com/">ProfNet</a>, which some writers have complained has grown so big the sources it nets aren&#8217;t relevant.</p>
<p>For reporters, HARO is easy. You don&#8217;t even need to register. Just go to the &#8220;Reporter&#8221; side of the service, fill out the request form and click &#8220;Submit it.&#8221; Your query will be included in an emailing of multiple requests for sources that Shankman sends out several times a day to a list of more than 23,000 PR representatives, company executives and other sources.</p>
<p>I&#8217;d heard a lot about HARO in recent months but didn&#8217;t give it a try until last week when I was hurting for sources for an IT industry story for <a href="http://www.inctechnology.com">IncTechnology.com</a> that I was writing at the last minute. So I took the plunge and submitted a HARO request. Within 24 hours, I got about 40+ responses from PR reps, IT consultants and company presidents, etc. By the end of day two, I&#8217;d received close to 60.</p>
<p>HARO isn&#8217;t just for tech stories. I have freelance friends who write about all kinds of things, from green living to parenting to finance, and they all use it and rave about it. And they&#8217;ve been able to track down the hardest sources of all to get &#8211; real people.</p>
<p>HARO has grown so popular so quickly, it&#8217;s now got some of the same problems that plagued other source-finding services, namely too many off-topic responses, which you can read more about in <a href="http://therenegadewriter.com/2008/09/12/help-a-reporter-out-too-much-of-a-free-service/">this post about it on The Renegade Writer blog</a>. Get around that by making sure your queries are as specific as possible. And state up front that people won&#8217;t hear from you unless you&#8217;re interested in using them.</p>
<p>If you decide to give it a try, I&#8217;ve got one more piece of advice: since HARO can result in inquiries from many more sources than you could possibly use, when you fill out the query registration form, give a very short time frame for people to get back to you, such as in 24 yours or less. Otherwise you could get bombarded.</p>
<p>And if you&#8217;re a PR person, read these <a href="http://www.urbanmusewriter.com/2008/07/5-tips-for-pr-people-pitching-writers.html">great do&#8217;s and don&#8217;ts</a> from Susan Johnston&#8217;s <a href="http://www.urbanmusewriter.com/">The Urban Muse</a> blog about using HARO to pitch story ideas to writers.</p>
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