Writers can SWOT their way through bad times
With the economy still sputtering and freelance writers complaining about clients taking longer and longer to pay their bills, it seems like a good time for a SWOT. SWOT is the name of a career assessment technique espoused by Grant Plowman, owner of Interactive Media Publishing, a digital media publishing company in southern Oregon. I [...]
Freelancers' Strategies for Prospering in Bad Times
I recently shared a marketing expert’s advice for freelancer writers and other self-employed creative types to stay happy and solvent during shaky economic times. His suggestions boiled down to a few simple maxims: cultivate existing client relationships, specialize, learn new skills and network. Reality check time. Do freelancers heed such advice? Or do they use [...]
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