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	<title>WordCount &#187; good enough is good enough</title>
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		<title>When good enough is good enough</title>
		<link>http://michellerafter.com/2009/10/08/when-good-enough-is-good-enough/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2009/10/08/when-good-enough-is-good-enough/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:37:03 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Media Business]]></category>
		<category><![CDATA[Online news]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[future of news]]></category>
		<category><![CDATA[good enough is good enough]]></category>
		<category><![CDATA[Online News Association]]></category>
		<category><![CDATA[writer's block]]></category>

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		<description><![CDATA[I was stuck on not having perfect. Instead of going with what I had, I stalled out, waiting for inspiration to strike, or enough time to materialize on my calendar to write the whole damn thing over again.
]]></description>
			<content:encoded><![CDATA[<p>So I wrote this whole long blog post about the future of news, lessons learned from going to the <a href="http://">2009 Online News Association conference</a> last weekend in San Francisco. The conference was great on so many levels &#8211; one session after another of journalists taking about the <a href="http://www.mediabistro.com/baynewser/conferences_panels/ona_09_journalists_dont_get_tech_to_their_own_detriment_138684.asp">cool new tech tools</a> they&#8217;re using to tell stories, how they&#8217;re connecting with the communities they cover in new ways online, and how those communities are being empowered to get in on the storytelling process.</p>
<p>Then the computer ate my blog post. Actually, I got busy with some other projects that day, decided to finish the post the next day and shut down the computer without realizing I hadn&#8217;t saved all my brilliant work (and apparently whatever auto-save feature <a href="http://www.wordpress.com">WordPress.com</a> uses isn&#8217;t available on <a href="http://www.wordpress.org">WordPress.org</a>, or I haven&#8217;t activated it yet). All my brilliant observations vanished into the electronic ether. And I haven&#8217;t been able to face doing it all over again.</p>
<p>Then it dawned on me. One of the biggest takeaways from  the ONA conference was that <a href="http://www.businessweek.com/magazine/content/07_36/b4048048.htm?chan=search">good enough is good enough</a>. There are some times when anything less than perfect won&#8217;t do, like an investigative piece that&#8217;s based on number crunching, court documents and multiple interviews. There&#8217;s no way to publish that kind of thing before it&#8217;s cooked.</p>
<p>But for some things, like blog posts that are observational v. reported, good enough is good enough. Sure it would have been great to have had the complete 10-step manifesto I&#8217;d almost finished on what journalists need to do in order to make it in the brave new world of online media. But I don&#8217;t.  And I was stuck on not having perfect. So instead of going with what I had, I stalled out, waiting for inspiration to strike, or enough time to materialize on my calendar to write the whole damn thing over again.</p>
<p>Well, that&#8217;s not going to happen, thanks to a confluence of work and life events that&#8217;s made me busier than I have been in a while.</p>
<p>So I&#8217;m going with what I&#8217;ve got. And I&#8217;m asking readers to make this an interactive experience. I&#8217;ll share some of the tidbits I picked up at the Online News Association conference, and you share what you learned. And instead of one big long blog posts, I&#8217;ll share my lessons learned in a trickle, with your help, starting tomorrow.</p>
<p>I&#8217;m adopting the &#8216;good enough&#8217; mind set for my paid assignments too. Sometimes if a project is important enough, it pays &#8211; literally &#8211; to spend that extra day doing additional research or that extra hour or two writing or editing. But other projects don&#8217;t call for that kind of meticulousness. I&#8217;m not talking about fudging the reporting or failing to live up to the terms of a contract. A 500 word story doesn&#8217;t have to be the definitive account of a subject: if you write about something often enough, 500 words might cover one small corner of a topic that you can revisit again and again.</p>
<p>I&#8217;m also taking a similar approach to the redesign of this blog, which some of you have already noticed has changed rather dramatically in the past week. Once again, I wanted to wait until everything was perfect before announcing it to the world. Instead I&#8217;m taking a page from my techie friends and going with what I&#8217;ve got now, and will tweak what needs tweaking as I go.</p>
<p>I&#8217;ve been working behind the scenes for the last couple weeks with a very talented Web design partner and fellow freelance writer <a href="http://twitter.com/rondoylewrites">Ron S. Doyle</a> to give WordCount a look worthy of the subjects I cover. I think he did a splendid job &#8211; a round of applause for Ron please. If you usually read WordCount through your RSS feed, come take a look at the site and let me know what you think.</p>
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