In honor of the 2010 WordCount Blogathon, which starts May 1 -tomorrow! - today’s edition of my weekly roundup of good reading and good writing is devoted to bloggers, blogging and blogs.

ProBlogger - Whenever I have a question about blogs, ProBlogger is my first stop. Lately I’ve been researching advertising and ProBlogger didn’t let me down. I found the most comprehensive explanation of anywhere I looked on how a solo blogger like me should set blog ad rates. Is this great writing? It won’t win any Pulitzers. But if you’re a blogger, it’s a veritable fount of information.

Break the blogging rules – Do this, don’t do that, make sure you remember SEO. Don’t you ever get sick of people telling you what to do on your blog – including me? If so, you’ll love these blogging rule breakers. First, Seth Godin. An Internet marketing trendsetter, Godin’s blog, which is simply called Seth’s Blog, breaks all the rules: no links (in some posts), titles that are anything but SEO, subjects that are all over the place. But the stuff he talks about – priceless. Next, Lisa Barone, chief branding officer at Outspoken Media, whose recent post The 5 Old Blogging Rules Killing Your Readership has been making the rounds. Barone argues that tried-and-true blogging rules about short posts being better and page views being the end all be all are outmoded ways of thinking. Even if you don’t agree with what she says 100 percent, it’s food for thought.

Writer-bloggers we love – When it comes to blogs on writing or blogging, some writers have it down cold. Susan Johnson is one of them – and I’m not just saying that because she’s a 2010 Blogathon sponsor. Johnson’s blog, The Urban Muse, is well-organized, has lots of extras and above all, is always an interesting read. Other blogs about blogging worth checking out: Blogging Basics 101 – the name says it all – Copyblogger and Daily Blog Tips. Want more? Here’s Daily Blog Tips’ list of top 25 blogs about blogging.

Help me investigate: Paul Bradshaw on Crowdsourcing Investigative Reporting – Video interview with a U.K. journalist and Online Journalism blogger on how he’s building a platform for crowdsourcing investigative journalism.

5 things Sesame Street can teach you about blogging – Keep it varied, repeat often and have a voice, says Copyblogger’s Sonia Simone.

Phrases that equal no pay – My favorite: “…so there isn’t any pay at the moment, but once we get up and running, we promise to pay.” Oh really – wonder if the electric company will go for that.

Measuring success as a freelancer – Not written specifically for freelance writers, but the lessons apply. Techie blogger Dawn Foster says: “Pick the top three to five items that determine success and focus on those items as the primary…metrics.”

The art of writing status updates – USA Today story on how to write for maximum appeal on Twitter and Facebook.

10 tools to organize your tweeps – Software apps to keep track of you who’re following on Twitter – good for separating sources, friends, editors, etc.

That’s what I found when I asked freelance, newspaper and magazine writers and editors to name some of their favorite blogs for writers. It’s an eclectic list and by no means comprehensive. Just don’t start reading on deadline.

The Mechanics of Writing, Editing and Copyediting
You Don’t Say – Written by John McIntyre, the Baltimore Sun’s assistant managing editor for the copy desk. McIntyre is a human version of the AP Style Guide or one of those other grammar and usage mauals – but funnier. Thanks to Matthew Crowley, business copy editor at the Las Vegas Review-Journal for the tip.

WordWise – Forget for a minute that Dan Santow is a PR guy. His blog on grammar and usage is good – and not just because he’s got fellow flacks discussing things like commas and overused words (for which reporters everywhere thank you). Oh wait, Santow was a reporter before he became a senior v.p. at Edelman, the big PR firm. Now I get it.

WordHappy – Toddie Downs, a freelance copywriter and editor, uses her blog to celebrate good writing of all types – TV, movies, fiction, non-fiction and advertising.

Freelance Writing and Marketing Yourself as a Writer
Erik Sherman’s WriterBiz - Sherman, a long-time freelance writer and photographer, tackles the business end of writing in this very professional if plain-looking entry. Sherman’s written for some of the biggest names in the business including the New York Times Magazine, Newsweek, Fortune, Inc, US News & World Report and knows what he’s talking about.

The Renegade Writer by Linda Formichelli and Diana Burrell, co-authors of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing and The Renegade Writer’s Query Letters That Rock. Lots of practical wisdom on this blog, which fellow freelancer Peggy Noonan recommends for its useful resources and “common sense tips that work.” UPDATE: Thanks Diana, for pointing out that this is a team effort.

Freelance Switch – This group-written blog about freelancers of all stripes – Web designers and illustrators as well as writers – includes classifieds, podcasts, resources and a job board.

FreelanceWritingGigs.com - Started in 2005 by Deborah Ng, this blog posts info on new jobs almost daily. But proceed with caution: the listings include a lot of “work from home” situations, Web content writing assignments and other low-pay gigs.

Men With Pens – Wait, you did want to be a Web content writer? This is the place to learn. This site was formerly known as Web Content Writer Tips.

TheUrbanMuse – Lots of practical advice on writing and the mechanics of freelancing make this well-suited to beginners. Author Susan Johnston Home is away this month and has guest bloggers filling in.

Screw You – Kathy Kehrli calls herself the Irreverent Freelancer and uses her blog for rants against low-paying clients and other mistreatments that go with the freelance territory. Read it as a cautionary tale, or visit when an editor’s got you steamed and you need an acceptable place to vent.

InkThinker - A personal take on the freelance life, written by Virginia copywriter and consultant Kristen King.

About Freelance Writing and The Golden Pencil – Two more personal takes on freelancing written by Anne Wayan, an independent writer, blogger, ghostwriter, editor and writing coach.

Publicity Hound – Although this is written by a public relations specialist for other PR types, freelancers can glean tips on marketing and generating publicity for their own work – and take a peek at how the other half lives.

Jugglezine – Herman Miller’s elegantly designed e-zine is all about balancing work and life, a freelancer’s constant challenge. And if reading it makes you want to spruce up your home office with some new furniture, well hey, you’re in the right place.

The News Business
Romenesko – This daily recap of major happenings inside U.S. newspapers lets ex-staff reporters like me and other news junkies get their fix.

Publishing 2.0 – A blog about how technology is transforming media. Is the Web going to be writers’ salvation, or is it the Dark Side? The publishing industry insiders who write this blog argue for the former.

Copywriting and Corporate Writing
Copyblogger - The well-organized site has multiple authors who cover everything from getting more done to writing better headlines to personal branding. Joel Kelly, interactive media specialist at Cossette Atlantic, calls it “fantastic.”

Bob Bly’s Blog – Bly lifts the veil on the copywriting business and is as good a start as any for magazine writers considering a leap into corporate work. If Bly’s blog – and related Web site – are any indication, there’s a world of difference.

Dianna Huff’s B2B MarCom Writer Blog - Advice from a marketing communications pro.

Copywriter Underground – More solid copy on copy from an industry veteran.

The Bad Pitch Blog – Apparently the P.R. firms whose work gets lambasted on this blog aren’t reading Copyblogger or Copywriter Underground. “Funny and well-written,” says Lewis Harrison, PR and communications manager at Codeworks.

Michael Stelzner’s Writing White Papers – Everything you need to know about writing a corporate white paper.

Make it a practice to send a headline – and a deck too if a publication uses them – with every story you submit. Whether an editor actually uses your headline is beside the point. Writing headlines is good practice. And it shows that:

• You know your story well enough to summarize it quite succinctly.
• You can write short as well as you can write long.
• You care enough about your story to apply all the finishes touches.
• You care enough about your editor to want to make their life easier by doing some of their work for them.

What’s the worst that can happen? The headline ends up on the virtual cutting room floor. What’s the best? Your editor remembers you as that thoughtful freelancer who always includes headlines with their copy – and gives you more work because of it. Or your headline ends up in print. Given the chance, wouldn’t you rather have your story called by the name you gave it than by someone else’s?

Headline writing is an art. The best are like the best kind of diet food: meaty yet lively – and sometimes downright spicy – but without a trace of fat. Cut out articles like “a” and “the.” Use active verbs. Use puns or other word play when suitable. Avoid cliches. Ditto phrases that could be read more than one way – like the headlines that end up on the back page of the Columbia Journalism Review.

Newspaper copy editors are masters of the art of headline writing. Here’s an article about how newspaper copy editors write headlines from Gannett Corp.’s weekly Newswatch column. The story’s really old but the lessons still apply. Magazine and other freelance non-fiction writers can also learn a thing or two from advertising copywriters, who specialize in snappy catchphrases. Here’s a good article called How to Write Headlines That Work in Copyblogger.

Another reason to focus on headlines: your blog. If you’re one of the legion of freelance writers with a blog, it behooves you to write good headlines so your blog posts get maximum exposure. There’s a special art to writing blog headlines. Learn more here and here.