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	<title>WordCount &#187; business writing</title>
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	<link>http://michellerafter.com</link>
	<description>Freelancing in the Digital Age</description>
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		<title>ASBPE guest post: Driving traffic to your blog</title>
		<link>http://michellerafter.com/2009/05/11/asbpe-guest-post-driving-traffic-to-your-blog/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2009/05/11/asbpe-guest-post-driving-traffic-to-your-blog/#comments</comments>
		<pubDate>Mon, 11 May 2009 12:00:30 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[ASBPE]]></category>
		<category><![CDATA[building blog traffic]]></category>
		<category><![CDATA[business magazines]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[journalism organizations]]></category>
		<category><![CDATA[trade magazines]]></category>

		<guid isPermaLink="false">http://michellerafter.wordpress.com/?p=2773</guid>
		<description><![CDATA[Today you&#8217;ll find me over on the national blog of the American Society of Business Publication Editors. The ASBPE&#8217;s national blog is re-running my blog post Top 10 strategies to drive traffic to your blog. ASBPE is a 45-year-old professional association for full-time and freelance editors and writers working in the business, trade and specialty [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2777" title="ASBPE logo" src="http://michellerafter.files.wordpress.com/2009/05/asbpe-logo.gif" alt="ASBPE logo" width="175" height="109" />Today you&#8217;ll find me over on the national blog of the American Society of Business Publication Editors. The ASBPE&#8217;s national blog is re-running my blog post <a href="http://asbpenational.blogspot.com/2009/05/top-10-strategies-to-drive-traffic-to.html">Top 10 strategies to drive traffic to your blog</a>.</p>
<p><strong>ASBPE is a 45-year-old professional association</strong> for full-time and freelance editors and writers working in the business, trade and specialty press. The group holds an annual meeting &#8211; the <a href="http://www.asbpe.org/conf/conf.htm">2009 conference</a> is July 15-17 in Washington D.C. &#8211; and this year is also sponsoring a one-day <a href="http://www.asbpe.org/about/news_2008/2008-11-04-awards.htm">digital workshop</a>, which takes place Nov. 5 in San Francisco. The ASBPE also runs 14 <a href="http://www.asbpe.org/chapters/chapters.htm">local chapters</a>, a <a href="http://www.asbpe.org/jobs/joblist.htm">job bank</a>, members-only online forums and <a href="http://www.asbpe.org/webinars/">Webinars</a>. Membership is $75 for staff editors and $50 for freelancers.</p>
<p>You can find out more on <a href="http://www.asbpe.org/">the ASBPE Website</a> or on the <a href="http://www.linkedin.com/groups?gid=81056&amp;trk=anetsrch_name&amp;goback=.gdr_1242048862396_1">ASBPE Group page</a> on <a href="http://www.linkedin.com">LinkedIn</a>, which currently has about 322 members. For updates on Twitter, follow <a href="http://twitter.com/ASBPE">@ASBPE</a>.</p>
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		<title>To keep business and tech writing fresh, avoid cliches</title>
		<link>http://michellerafter.com/2008/05/29/to-keep-business-and-tech-writing-fresh-avoid-cliches/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2008/05/29/to-keep-business-and-tech-writing-fresh-avoid-cliches/#comments</comments>
		<pubDate>Thu, 29 May 2008 14:00:10 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[business cliches to avoid]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[cliches]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[technology cliches to avoid]]></category>
		<category><![CDATA[technology writing]]></category>

		<guid isPermaLink="false">http://michellerafter.wordpress.com/?p=159</guid>
		<description><![CDATA[Enough already with the cliches. If you write about business, technology or niche subjects, you probably have to bat off the cliches like flies. OK, did you notice that both of those sentences included cliches? That&#8217;s how hard it is to keep them out of your writing. But you should keep them out, if you [...]]]></description>
			<content:encoded><![CDATA[<p>Enough already with the cliches.</p>
<p>If you write about business, technology or niche subjects, you probably have to bat off the cliches like flies.</p>
<p>OK, did you notice that both of those sentences included cliches? That&#8217;s how hard it is to keep them out of your writing.</p>
<p>But you should keep them out, if you want your copy to feel fresh and original.</p>
<p>Here are a few business and technology cliches I&#8217;d love to put out to pasture &#8211; yes, that was another intentional cliche:</p>
<p><strong>¤</strong> Anything with<strong> level the playing field</strong> as in &#8220;This merger will level the playing field in the widgets industry.&#8221;</p>
<p><strong>¤ At the end of the day</strong> when it&#8217;s used to mean &#8220;As a result&#8221; or &#8220;In the final analysis,&#8221;  as in &#8220;At the end of the day this widget industry merger will be good for widger buyers everywhere.&#8221; If I hear this at the end of the day I want to shoot somebody.</p>
<p><strong>¤</strong> The <strong>fill-in-the-blank space</strong>, a commonly used expression in business and technology circles, as in &#8220;the outsourcing space,&#8221; &#8220;the talent management software space&#8221; or &#8220;the online security space&#8221;</p>
<p><strong>¤</strong> Likewise, <strong>solution </strong>as it pertains to software, as in &#8220;Our email software solution is the best.&#8221;</p>
<p><strong>¤</strong> <strong>On site</strong> &#8211; what&#8217;s wrong with &#8220;at your office&#8221; or &#8220;at the company&#8221;?</p>
<p><strong>¤</strong> <strong>&#8220;End user&#8221; </strong>as a description of someone who uses something, i.e. &#8220;The end user won&#8217;t understand how to operate this smart phone without a manual.&#8221; When did saying &#8220;people&#8221; go out of style?</p>
<p><strong>¤</strong> <strong>The Internet &#8220;bubble&#8221;</strong> &#8211; burst it now, please.</p>
<p><strong>¤</strong> <strong>Anything with 2.0 at the end of it</strong>. Web 2.0. Media 2.0. Parenting 2.0. I&#8217;m as guilty as the next person on this one, it&#8217;s just such a great short-hand way of saying the next generation of something. But it&#8217;s been overused and as my son would say, &#8220;That killed it.&#8221;</p>
<p>if you want to read more on cliches, here&#8217;s a great piece from <a href="http://www.weeklystandard.com/">The Weekly Standard</a> called <a href="http://www.weeklystandard.com/Content/Public/Articles/000/000/015/139gbgjc.asp">&#8220;The Cliche Community&#8221;</a>, by writer and self-proclaimed &#8220;word grouch&#8221; Andrew Ferguson.</p>
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