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	<title>WordCount &#187; Media Business</title>
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	<link>http://michellerafter.com</link>
	<description>Freelancing in the Digital Age</description>
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		<title>Say it loud: We are Journalists</title>
		<link>http://michellerafter.com/2011/11/09/say-it-loud-we-are-journalists/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/11/09/say-it-loud-we-are-journalists/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 16:45:00 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[journalism careers]]></category>
		<category><![CDATA[journalist entrepreneurs]]></category>
		<category><![CDATA[media criticism]]></category>
		<category><![CDATA[Occupy Wall Street]]></category>
		<category><![CDATA[We Are Journalists Tumblr blog]]></category>

		<guid isPermaLink="false">http://michellerafter.com/?p=8562</guid>
		<description><![CDATA[Want to feel inspired about what you do? Spend a few minutes with We are Journalists, a Tumblr site for journalists about journalists. According to Romenesko, a St. Petersburg Times reporter patterned it after the Occupy Wall Street movement&#8217;s We Are the 99 Percent Tumblr site. My favorite line: &#8220;Don’t call me &#8216;the Media.&#8217;&#8221; How [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://michellerafter.com/wp-content/uploads/2011/11/WeAreJournalists_Tumblr_blog_Nov_9_2011.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-8563" title="We Are Journalists Tumblr blog Nov 9 2011" src="http://michellerafter.com/wp-content/uploads/2011/11/WeAreJournalists_Tumblr_blog_Nov_9_2011.png" alt="We Are Journalists Tumblr blog Nov 9 2011" width="375" height="250" /></a></p>
<p>Want to feel inspired about what you do?</p>
<p>Spend a few minutes with <a href="http://wearejournalists.tumblr.com/">We are Journalists</a>, a Tumblr site for journalists about journalists. According to <a href="http://www.poynter.org/latest-news/romenesko/152621/journalists-are-the-99-percent-too-says-new-tumblr/">Romenesko</a>, a <em>St. Petersburg Times</em> reporter patterned it after the Occupy Wall Street movement&#8217;s <a href="http://wearethe99percent.tumblr.com/">We Are the 99 Percent</a> Tumblr site.</p>
<p><strong>My favorite line:</strong> &#8220;Don’t call me &#8216;the Media.&#8217;&#8221;</p>
<p>How many times have you been with family or friends and heard them go off on how &#8220;the media&#8221; are doing this or that while you&#8217;re thinking, &#8220;Hello, I&#8217;m the media, too?&#8221;</p>
<p>Want to share your own journalist experience? Submit a post using <a href="http://wearejournalists.tumblr.com/submit">this form</a>.</p>
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		<title>Demand Media to writers: we don&#8217;t need you (as much) anymore</title>
		<link>http://michellerafter.com/2011/10/11/demand-media-to-writers-we-dont-need-you-as-much-anymore/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/10/11/demand-media-to-writers-we-dont-need-you-as-much-anymore/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 17:00:00 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[content farms]]></category>
		<category><![CDATA[content mills]]></category>
		<category><![CDATA[Demand Media]]></category>
		<category><![CDATA[freelance markets]]></category>

		<guid isPermaLink="false">http://michellerafter.com/?p=8416</guid>
		<description><![CDATA[The controversial content site informed contributors last week it won't be making as many how-tos and other quick-turn assignments for the foreseeable future.]]></description>
			<content:encoded><![CDATA[<p><a href="http://michellerafter.com/wp-content/uploads/2011/10/Demand-Media-logo-new.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignright size-full wp-image-8420" title="Demand Media logo" src="http://michellerafter.com/wp-content/uploads/2011/10/Demand-Media-logo-new.jpg" alt="Demand Media logo" width="290" height="62" /></a>It had to happen.</p>
<p>The day had to come when content farms realized there are only so many articles they could churn out about <a href="http://www.ehow.com/info_8789888_long-exterior-paint-cure.html">how long to let paint dry</a> or <a href="http://www.ehow.com/how_12023032_bump-out-sweater.html">how to get a bump out of a sweater</a> before they &#8211; and everybody else &#8211; had had enough.</p>
<p>For <a href="http://www.demandmedia.com/">Demand Media</a>, that day came last week.</p>
<p>According to <a href="http://articles.businessinsider.com/2011-10-07/tech/30253554_1_demand-media-articles-joanne-bradford">Business Insider</a>, the Santa Monica, Calif., company sent an email to freelance contributors informing them that for the foreseeable future, the controversial publisher of <a href="http://www.ehow.com">eHow.com</a> and other traffic-driven content sites is scaling back on quick hit &#8220;how-to&#8221; other assignments. Instead, the company told contributors, it will focus on &#8220;more targeted categories and other forms of content such as slide shows, video series and feature articles.&#8221;</p>
<p>Did Google contribute to the change when it switched to a new search engine algorithm code named Panda? Yes and no. Panda sniffs out and passes over material that content farms churn out by the thousands and tens of thousands a day. When Google first launched Panda last spring, eHow wasn&#8217;t affected. That changed with a later update, according to<a href="http://www.webpronews.com/google-panda-update-ehow-demand-media-2011-10"> WebProNews</a>, prompting Demand Media officials to launch a clean-up effort. Later, during an August call with analysts who follow the stock, Demand Media officials said they&#8217;d removed 300,000 eHow articles.</p>
<p>News of Demand Media&#8217;s decision to cut down on what it&#8217;s assigning spread quickly through the freelance community. I saw notices of the Business Insider story within hours of its posting on two different writer message boards.</p>
<p>Demand Media Chief Revenue Officer Joanne Bradford attempted to put a positive spin on the development, saying the company remains &#8220;one of the largest pools of writing assignments available in the world,&#8221; in an official statement to Business Insider. &#8220;We don’t feel like it’s that dramatic of a change because it’s not like every assignment was being taken. It’s all about quality for us.”</p>
<p>But reaction from current and former Demand Media writers was mixed. &#8220;I feel bad for people who have nothing to fall back on now, but are you serious?&#8221; one writer who&#8217;s worked for Demand Media posted in a message on one of those writer message boards. &#8220;Who didn&#8217;t know this party was going to end, especially once Panda hit?&#8221;</p>
<p>Another writer, apparnetly one who still works for Demand, wrote in a comment on the Business Insider piece: &#8220;Earlier in the year, (Demand) ramped up its production to record-high levels and hired on lots of new writers. They are still advertising, too, LOL. I&#8217;ve seen available assignments as high as tens of thousands for a long time, just in the general title pool, but never in the four-digits until this summer. Now it&#8217;s in the low three-digits area, which means the titles are all but gone from there. Some are still coming in, but not many. This IS a huge change&#8230;&#8221;</p>
<p><strong><em>What do you think: if you work for Demand Media, how is this affecting your paycheck? If you write for other content sites, are you concerned they&#8217;ll follow suit?</em></strong></p>
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		<title>Helium CEO defends finder&#8217;s fee, dishes on freelance opportunities</title>
		<link>http://michellerafter.com/2011/08/25/helium-ceo-defends-finders-fee-dishes-on-freelance-opportunities/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/08/25/helium-ceo-defends-finders-fee-dishes-on-freelance-opportunities/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 23:56:56 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[content sites]]></category>
		<category><![CDATA[Helium]]></category>
		<category><![CDATA[Helium Content Source]]></category>
		<category><![CDATA[Mark Ranalli]]></category>
		<category><![CDATA[R. R. Donnelley buys Helium]]></category>
		<category><![CDATA[should freelancers work for Helium]]></category>

		<guid isPermaLink="false">http://michellerafter.com/?p=8053</guid>
		<description><![CDATA[Mark Ranalli details what the site pays writers producing copy for its premium content division, and shares details of its June purchase by R.R. Donnelley.]]></description>
			<content:encoded><![CDATA[<p><a href="http://michellerafter.com/wp-content/uploads/2011/08/helium_logo.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignright size-full wp-image-8058" title="Helium logo" src="http://michellerafter.com/wp-content/uploads/2011/08/helium_logo.jpg" alt="Helium logo" width="175" height="96" /></a>Earlier this week, I wrote about a clause in the contract that the content site <a href="http://www.helium.com">Helium</a> uses for its Content Source custom publishing business in <a href="http://michellerafter.com/2011/08/22/heliums-10000-hands-off-our-writers-clause/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">this post</a>. The clause stipulates that publishers who find freelancers through Helium to write or edit stories would have to pay the company the equivalent of a $10,000 finder&#8217;s fee should they opt to cut Helium out and work directly with the individual in the future.</p>
<p>I understand why the arrangement makes sense for Helium, but questioned whether it made sense for writers. If a writer finds a publication they&#8217;d like to work for on a regular basis, they&#8217;re stuck going through Helium unless the publisher is willing to pay the finder&#8217;s fee.</p>
<p><strong>Helium President and CEO Mark Ranalli</strong> responded to that and other issues I raised in several comments he left on the post. He later agreed to discuss the matter in greater detail in an interview, and share more about what the company is up to these days. In a nutshell, he says, &#8220;We wake up every day at Helium thinking that what we&#8217;re creating is good for the writing community,&#8221; he says. &#8220;We think we have writers best interests at heart.&#8221;</p>
<p><strong>The Changing Faces of Content Sites</strong></p>
<p>I first talked to Ranalli two summers ago, for a Writer&#8217;s Digest piece on the <a href="http://www.writersdigest.com/writing-articles/by-writing-goal/get-published-sell-my-work/are-content-aggregators-good-for-writers">pros and cons of writing for content sites</a>, which have also been called content farms, content mills or &#8220;the devil&#8221; by certain media industry pundits.</p>
<p><a href="http://michellerafter.com/wp-content/uploads/2011/08/Mark-Ranalli.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignright size-full wp-image-8057" title="Helium President and CEO Mark Ranalli" src="http://michellerafter.com/wp-content/uploads/2011/08/Mark-Ranalli.jpg" alt="Helium President and CEO Mark Ranalli" width="175" height="263" /></a>A lot&#8217;s changed since then. In the summer of 2009, three of the top content sites &#8211; Demand Media, Associated Content and Helium &#8211; were stand-alone startups figuring out how they were going to make money. At the time, most were paying peanuts to freelancers and anyone else who passed muster and was willing and able to churn out SEO-based articles fast and cheap.</p>
<p><strong>Since then, Demand Media&#8217;s gone public</strong> and is still pursuing an SEO-based business model, creating content for its own branded sites such as <a href="http://www.ehow.com">eHow</a>. <a href="http://michellerafter.com/2010/05/19/what-yahoos-deal-for-associated-content-means-for-writers/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">Yahoo bought Associated Content</a> in May 2010 to be the basis for its push into hyperlocal news.</p>
<p>According to Ranalli, Helium has chosen a different path. The company still retains freelancers to write keyword-based articles for low rates. However, it&#8217;s also made a major push into custom publishing through its Content Source division, acting as what Ranalli calls a content engine or &#8220;online assignment desk&#8221; for publications and businesses that he says number in the thousands.</p>
<p><strong>What Helium Pays Content Source Contributors</strong></p>
<p>According to Ranalli, less than 10 percent of the 187,000 professional or amateur writers who&#8217;ve registered with and worked for Helium in the past five years have produced copy for any of Helium&#8217;s Content Source partners, none of which he&#8217;ll name due to client confidentiality.</p>
<p><strong>The pay for Helium Content Source assignments</strong> varies. At the low end, it&#8217;s $10 or $15 for a daily or weekly 200- to 250-word announcement-type post on a hyperlocal blog. Ranalli says top-tier writers can make $1,000 for a multi-source feature story for a highly specialized business-to-business publication.  &#8221;More are in the range of $50 to $100 a piece than in the thousands,&#8221; he says. &#8220;That&#8217;s also where the demand is for the content. A lot of platforms are building out their digital inventory&#8221; and can&#8217;t afford to pay more.</p>
<p>Those fees jibe with rates at least one freelancer who Helium approached recently says she was offered for a rush assignment, $40 for 400 words for the website of a local CBS TV affiliate. She turned it down because the pay was too low.</p>
<p>In addition to freelance writers, Helium also works with freelance editors and copyeditors; Ranalli didn&#8217;t share rates for that type of work, saying he wasn&#8217;t familiar enough with what Helium pays to comment.</p>
<p><strong>New Owner Signals New Era?</strong></p>
<p>As for Helium&#8217;s startup status, that&#8217;s changed too. <strong><a href="http://www.businessweek.com/ap/financialnews/D9O0GCR81.htm">R.R. Donnelley &amp; Sons Co. bought the company</a></strong> two months ago. Donnelley is a $10 billion business that made its name in book, magazine, catalog and direct mail printing bought its way into the digital media business. No doubt the deep-pocketed partner will help Helium grow. One way that&#8217;s already happening: 800 Donnelley sales reps are marketing Helium&#8217;s services to present and prospective customers. That can&#8217;t help but have an impact for Helium, which has a total of 35 employees.</p>
<p>As for the $10,000 finder&#8217;s fee, Ranalli says some companies that have used Helium Content Source have paid it. &#8220;We&#8217;ve run into publishers who&#8217;ve said we&#8217;re going to start an engagement, use you for a certain time, and then build an inhouse team,&#8221; he says. &#8220;If you think about the amount of energy companies put in to finding (talent), that fee is consistent with an agency model, where you hire a recruiter and they find people&#8221; for your business.</p>
<p>Helium doesn&#8217;t police writers to check whether they&#8217;re contacting publishers they&#8217;ve previously worked with through the company. Helium depends on its publishing partners to notify them if that every happens. But Ranalli isn&#8217;t worried about it. Publishers come to Helium, he says, because they don&#8217;t want to deal with everything that goes with hiring writers directly &#8211; making assignments, editing copy, processing 1099s etc. &#8220;They&#8217;re trying to get out of managing a freelance staff. We make it simple for the company to get what they&#8217;re looking for, and for Jane to get the work.&#8221;</p>
<p><strong>Current Freelance Opportunities</strong></p>
<p>If you&#8217;re interested in writing for Helium, here are some assignments the company is looking to fill that are listed in <a href="http://heliumcontentsource.wordpress.com/">this post</a> on its official blog:</p>
<ul>
<li>Writers with a specialty and expertise in writing about technology and computers</li>
<li>Business journalists with experience covering sustainable business practices</li>
<li>Experienced financial writers for an ongoing bi-weekly assignment aimed at appraising merchants with the latest financial information that impacts their accounts</li>
<li>Recipe writers who can write original commentary and stick to weekly deadlines</li>
<li>Writers who can tackle computing subjects like cloud computing and business analytics</li>
</ul>
<p>Writers who want to work for Helium Content Source have to send a cover letter, resume and two clips relevant to the assignment they&#8217;re applying for to experts@helium.com, and according to Ranalli, go through the company&#8217;s usual journalist vetting process. Find out more about writing for Helium on its <a href="http://www.helium.com//content/helium-community/professional-journalists">journalists page</a>.</p>
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		<title>Helium&#8217;s $10,000 hands-off-our writers clause</title>
		<link>http://michellerafter.com/2011/08/22/heliums-10000-hands-off-our-writers-clause/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/08/22/heliums-10000-hands-off-our-writers-clause/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 21:46:09 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[content farms]]></category>
		<category><![CDATA[Helium marketplace publishers agreement]]></category>
		<category><![CDATA[writing for content farms]]></category>
		<category><![CDATA[writing for Helium]]></category>

		<guid isPermaLink="false">http://michellerafter.com/?p=8017</guid>
		<description><![CDATA[Buried in Helium's Content Source publishers' contract is a clause every writer contemplating working for the content site should be aware of.]]></description>
			<content:encoded><![CDATA[<p>An unsolicited offer of work popped into my email inbox last week. The sender wanted to know if I&#8217;d be interested in an assignment of 400 to 500 words on a specific subject for a prominent business publication that would provide me with interview leads and give me about a month to finish the work?</p>
<p>Sounds enticing, doesn&#8217;t it? Having just wrapped up work for a long-term client and not yet landed work of the same caliber to take its place, I definitely was tempted.</p>
<p><strong>Helium Content Source Service for Publishers</strong></p>
<p>Except for one not-so minor detail. The writer was an editor at <a href="http://www.helium.com">Helium</a>, a content site I&#8217;ve written about extensively <a href="http://michellerafter.com/2009/07/17/wordcount-qa-helium-com-ceo-mark-ranalli/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">here</a> and <a href="http://www.writersdigestshop.com/product/digital-issue-writers-digest-november-december-2009/">elsewhere</a>, debating the pros and cons for freelancers of working for it and similar establishments.</p>
<p>These days, in addition to running its own website, Helium also provides editorial services to other publishers through its <a href="http://www.helium.com/publishers">Content Source</a> service. Publishers can buy articles from Helium&#8217;s existing content pool or choose a subject and have Helium contract with one of its writers to create it, which was the offer made to me.</p>
<p>As difficult as it is to say no to assignments, turning this down was a no-brainer. I&#8217;ve worked as a freelancer for long enough I don&#8217;t need a middle man to get assignments from &#8220;prominent business publications.&#8221; To start now would be taking a giant step backwards. Also, I have no idea what the assignment paid, since the information wasn&#8217;t included in the initial email; as a result, I have no clue whether it would have been worthwhile even to go through the motions of sending in a resume and samples of my work, which was also required.</p>
<p><strong>The $10,000 Red Flag</strong></p>
<p>What I found out later made me feel even better about turning down the work. I was curious how Helium is marketing itself to publishers, so I checked out the company&#8217;s website.</p>
<p><strong>Here&#8217;s what I found:</strong> a clause buried deep in Helium&#8217;s <a href="http://www.helium.com/marketplace-publishers-agreement">content source publishers agreement</a> states that a publication that wants to retain a writer who previously provided it with content through Helium must agree to first pay the company a $10,000 bounty. Here&#8217;s the specific wording (added emphasis is mine):</p>
<blockquote><p>Customer, conditional upon the payment of the fees, may directly contact, recruit or solicit writers who have provided content to Helium which has been purchased by the Customer through the Helium Content Source. <em>If Customer hires such Helium Writer as either an employee or independent contractor during the term of this Agreement or for one year following the termination of this Agreement, Customer shall pay Helium $10,000 per writer hired.</em> Customer further agrees that it will not attempt to solicit or contact any other Helium writer that it identifies through Helium other than as provided for in this Agreement.</p></blockquote>
<p>Just think: if I&#8217;d taken that assignment and it turned out that the <em>New York Times</em>, <em>Washington Post</em>, <em>Wall Street Journal</em> or Portfolio.com was on the other end of the assignment and loved what I&#8217;d written so much they wanted to bring me on as a regular contributor or hire me outright, they&#8217;d have to pay Helium what amounts to a $10,000 headhunter&#8217;s fee or quit the contract and wait for an entire year before approaching me &#8211; like that would ever happen. It&#8217;s a hefty enough amount that my guess is no magazine or newspaper would consider approaching a writer directly.</p>
<p>It also raises an interesting point for writers who do work for Helium. Say you aspire to work for a publication but are unaware it&#8217;s one of the company&#8217;s Content Source partners. If you successfully pitched them a story, would Helium go after the publication for taking it? What if a publisher came to you not realizing you wrote for Helium? What would you have to do to prove that you hadn&#8217;t gotten the work through Helium? Seems like things could get very complicated very quickly.</p>
<p>If anyone reading this has worked on an assignment for a publisher through Helium Content Source I&#8217;d love to hear about it. If you haven&#8217;t, now that you know more about this, would you?</p>
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		<title>The ins and outs of working as a content strategist</title>
		<link>http://michellerafter.com/2011/08/18/the-ins-and-outs-of-working-as-a-content-strategist/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/08/18/the-ins-and-outs-of-working-as-a-content-strategist/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 16:30:49 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[how to become a content strategist]]></category>
		<category><![CDATA[new opportunities for journalists]]></category>
		<category><![CDATA[what is a content strategist]]></category>

		<guid isPermaLink="false">http://michellerafter.com/?p=7990</guid>
		<description><![CDATA[Journalists and editors are well suited to lead companies' content marketing efforts, if they can overcome several pitfalls, two experts on the subject explain.]]></description>
			<content:encoded><![CDATA[<p>More companies are pouring marketing dollars into online content in the form of websites, blogs, Facebook pages, tweets and the like, and they&#8217;re using content strategists to orchestrate their efforts.</p>
<p>I know a bit about this since it&#8217;s how <a href="http://michellerafter.com/2010/04/06/introducing-insideedge-from-american-express-federated-media-and-me/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">I made most of my living</a> for the majority of the past two years. Only I never knew there was a new name for the job I was doing.</p>
<p>More journalists are taking on the responsibility of working as content strategists, and as they do, they&#8217;re sharing what they&#8217;ve learned with other writers and editors.</p>
<p>I&#8217;ve come across two recent articles about the subject that are worth passing on. One looks at why editors make good content strategists. The other focuses on common mistakes companies make when creating or carrying out content marketing strategies &#8211; good info should you be one of those editors hired to manage such a project.</p>
<p><strong>From Editor to Content Strategist</strong></p>
<p>In a post called <a href="http://asbpenational.wordpress.com/2011/07/21/making-the-leap-from-editor-to-content-strategist/">Making the Leap from Editor to Content Strategist</a> on the American Society of Business Publication Editors website, Sara Zailskas makes a compelling case for why editors are uniquely suited to this type of work. Zailskas was an editor before losing her job a year ago and retooling her career to work as a content strategist for <a href="http://www.realtor.org">Realtor.org</a>, the website for the National Association of Realtors.</p>
<p>Zailskas writes about rubbing shoulders at a recent conference with content specialists who didn&#8217;t come from the news biz and who were still learning about things like editorial calendars and how to execute the same message in multiple media, &#8220;concepts editors in trade publications use daily,&#8221; she says. &#8220;As editors, we often underestimate how transferable our editorial experience is, and those skills are particularly important to content strategy.&#8221;</p>
<p>These jobs won&#8217;t be everyone&#8217;s cup of tea. Like custom publications, advertorials and other quasi-journalism endeavors, content sites ultimately fall under the responsibility of a company&#8217;s marketing department, so content strategists have to learn how to play nice. That&#8217;s not always easy to do, especially if you&#8217;re coming from a newspaper or magazine newsroom and are used to a strict separation of editorial from advertising or marketing. If this is something you&#8217;re interested in, Zailskas points out that you won&#8217;t always have the final say on decisions, and you need to be a great communicator because it&#8217;s very likely you&#8217;ll have to explain the rationale behind everything you suggest. Based on my own experiences in this area, I agree with those last two points 100 percent.</p>
<p>Read what else Zailskas says editors need to be prepared to do in <a href="http://asbpenational.wordpress.com/2011/07/21/making-the-leap-from-editor-to-content-strategist/">the complete post</a>.</p>
<p><strong>How Not to be a Content Marketing Failure</strong></p>
<p>The next pearl of wisdom comes from Joe Pulizzi, the mind behind <a href="http://www.junta42.com">Junta42</a>, an online matchmaker that helps pair up writers and other independent contractors with companies that have content marketing projects.</p>
<p>Pulizzi is a content marketing evangelist, speaking on the subject at conferences on a regular basis. Last month, he posted a video from a recent conference presentation on the ways content marketing strategies can bomb. (Sidetrack: Pulizzi&#8217;s post came out the same day Zailskas&#8217; did &#8211; how cool is that?) The video runs about 50 minutes, with a solid explanation of the concept at the beginning and the really good stuff coming in the last half. Pay attention to what he says about mistakes and how to fix them: I&#8217;ve lived though some of those and can vouch for his analysis &#8211; it&#8217;s right on.</p>
<p>Here&#8217;s a link to the video on Vimeo: <a href="http://player.vimeo.com/video/25144218?title=0&amp;byline=0&amp;portrait=0&amp;color=ff9933frameborder=0width=400height=225">Why You are Failing at Content Marketing</a>.</p>
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		<title>WordCount Redux: The writer as content curator</title>
		<link>http://michellerafter.com/2011/08/12/wordcount-redux-the-writer-as-content-curator/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/08/12/wordcount-redux-the-writer-as-content-curator/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 13:00:55 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[adding links to blog posts]]></category>
		<category><![CDATA[content aggregation]]></category>
		<category><![CDATA[content curation]]></category>
		<category><![CDATA[writer as content curator]]></category>

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		<description><![CDATA[While I'm out this week, enjoy this WordCount post that didn't get the love it deserved the first go around. The subject: what the heck is content curation?]]></description>
			<content:encoded><![CDATA[<p><em>I&#8217;m taking a week off from blogging for some R&amp;R away from the keyboard. While I&#8217;m gone, please enjoy this WordCount post that didn&#8217;t get as much attention as it deserved the first time around. I&#8217;ll be back with fresh material on Monday, Aug. 15.</em></p>
<p><a href="http://michellerafter.com/wp-content/uploads/2011/08/National-Gallery-of-Art.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-7950" title="National Gallery of Art" src="http://michellerafter.com/wp-content/uploads/2011/08/National-Gallery-of-Art.jpg" alt="National Gallery of Art" width="400" height="300" /></a></p>
<p>You know that old saying, 1+1=3?</p>
<p>Well, that&#8217;s the idea behind <strong>content curation</strong>, which I touched on briefly in a recent post on <a href="http://michellerafter.com/2011/05/18/8-essential-reasons-to-put-links-in-blog-posts/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">why it&#8217;s important to include links in blog posts</a>.</p>
<p>Curating content &#8211; some people call it aggregating content &#8211; means assembling links to news stories, photographs and other storytelling elements in a way that adds value to what’s already out there on the subject (while still giving credit to the original sources).</p>
<p>Think of it as the value-added reseller model of news &#8211; take another organization&#8217;s basic reporting and add something original to it that makes it more relevant to a particular audience.</p>
<p><strong>Drudge Paves the Way</strong></p>
<p><a href="http://www.drudgereport.com/">The Drudge Report</a> practically invented content curation. The 10-year-old site is nothing more than a whole bunch of links pointing to stories on politics and news of the day from an amalgam of other sources. <a href="http://www.huffingtonpost.com/">The Huffington Post</a> takes it a step further, wrapping reporting from its own news staff around links to stories produced elsewhere.</p>
<p>In a recent <em>Columbia Journalism Review</em> <a href="http://www.cjr.org/the_news_frontier/qa_david_plotz_editor_of_slate.php?page=2">Q&amp;A </a>Slate Editor David Plotz told the magazine&#8217;s Lauren Kirchner &#8220;everybody does some form of aggregation. Even the primary news sites, even <em>The New York Times</em> does things which are effectively aggregation,&#8221; Plotz says. He adds:</p>
<blockquote><p>They don’t call it aggregation—no one calls it &#8216;aggregation,&#8217; actually — but there are blogs that round up things other people have written, and quote heavily from them, and attempt to benefit from the work that other journalists have done. What they’re doing is applying their intelligence to it. They’re saying, &#8216;<em>The New York Times</em> can make sense of what this blog is getting at, and frame it for you in a different way, even though this blog has done the primary work on it.&#8217;</p></blockquote>
<p>If everyone&#8217;s doing it, you should too, especially if you work as a journalist, since it&#8217;s a skill that more news organizations want their reporters and editors to have. Who knows, maybe you already do. If you&#8217;ve ever put together a list of &#8220;Top 10 Pacific Northwest Bookstores&#8221; or &#8220;Best Places to go Deep Sea Fishing&#8221; or &#8220;101 Parenting Tips I Couldn&#8217;t Live Without&#8221; that links out to news reports or other websites, you&#8217;re already doing it.</p>
<p><strong>Examples of Content Curation</strong></p>
<p>Here are some other examples of content curation, which I purposely took from a variety sources to show how common the practice has become:</p>
<p><strong><a href="http://www.mediabistro.com/revolvingdoor/">Mediabistro Revolving Door</a></strong> - This twice-weekly newsletter produced by Mediabistro, the media industry website, chronicles the comings and goings at (mainly New York) media and advertising companies. Basically it&#8217;s just one big list. Mediabistro asks media industry people to check in when they get a new job and someone at the company monitors those emails, and also reads newspapers, media trade magazines and websites. Foith what else might be happening at a particular publication track who&#8217;s up and who&#8217;s out at Vanity Fair, <em>The New York Times</em>, CBS, Chiat Day and the like.</p>
<p><strong><a href="http://www.theatlantic.com/entertainment/archive/2011/05/nearly-100-fantastic-pieces-of-journalism/238230/">Nearly 100 fantastic pieces of journalism</a></strong> <em>(The Atlantic)</em> - The magazine&#8217;s associate editor <a href="http://twitter.com/conor64">Conor Friedersdorf</a> is also founding editor of <a href="http://letter.ly/TheBestOfJournalism">The Best of Journalism</a>, a newsletter devoted to pointing to exceptional nonfiction. In each issue, Friedersdorf recommends a few of what he considers to be the week&#8217;s best magazine or newspaper articles. Earlier this month, he published a list of the best long-form journalism from 2010. He divided stories into categories such as The Art of Storytelling, Crime &amp; Punishment and Profiles. Along with a headline, Friedersdorf also included his own short description of what each story was about. When he created the list, organized it into subjects and added his own descriptions, Friedersdorf acted as a curator, much the same as a museum curator organizes a gallery showing by placing paintings in a certain way and adding labels explaining why they&#8217;re important.</p>
<p><strong>SecondAct&#8217;s weekly Hot Topics</strong> - Here&#8217;s one example I know intimately, because I help write it. Early Friday mornings, editors and bloggers at this website for people over 40 go through the week&#8217;s news for a roundup of six to 10 items they think readers will want to know about. Some items are recaps of stories that appeared in newspapers such as the the <em>Times</em> or <em>U.S. News and World Report</em>, like the <a href="http://www.secondact.com/2011/05/hot-topics-arnold-maria-split-symptom-of-boomer-divorce-epidemic/">Schwarzenegger-Shriver split</a>. Other items are follow ups on subjects or people that SecondAct has written about before. Others still summarize new research or just published government statistics, such as the<a href="http://www.secondact.com/2011/05/hot-topics-boomer-unemployment-drops-to-2-year-low/">unemployment numbers for people over 40 I crunch</a> the first Friday of every month. Put them together and you get a report that you wouldn&#8217;t be able to find anywhere else.</p>
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		<title>Recommended reading for July 15: Harry Potter and more</title>
		<link>http://michellerafter.com/2011/07/15/recommended-reading-for-july-15-harry-potter-and-more/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/07/15/recommended-reading-for-july-15-harry-potter-and-more/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 17:00:00 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[content aggregation]]></category>
		<category><![CDATA[content curation]]></category>
		<category><![CDATA[Harry Potter and the Deathly Hallows]]></category>
		<category><![CDATA[Huffington Post content aggregation policies]]></category>
		<category><![CDATA[J.K. Rowling writing style]]></category>
		<category><![CDATA[News of the World scandal]]></category>

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		<description><![CDATA[Top news industry stories this week: J.K. Rowling's boy wizard series comes to a cinematic end, aggravated over content aggregation &#038; NOTW scandal deepens.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://michellerafter.com/wp-content/uploads/2011/07/Harry-Potter-and-the-Deathly-Hallows-Part-2.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="aligncenter size-full wp-image-7834" title="Harry-Potter-and-the-Deathly-Hallows-Part-2" src="http://michellerafter.com/wp-content/uploads/2011/07/Harry-Potter-and-the-Deathly-Hallows-Part-2.jpg" alt="Harry-Potter-and-the-Deathly-Hallows-Part-2" width="456" height="240" /></a></p>
<p>This week&#8217;s top three media stories could rightly be termed the Good, the Bad and the Ugly.</p>
<p>The Good is the last Harry Potter movie <a href="http://mediagallery.usatoday.com/Harry-Potter-and-the-Deathly-Hallows-Part-II-opens-for-fans-/G2502">opened today</a>, finally. It&#8217;s been 14 years since the first book about the boy wizard was published, and 10 years since the first movie. Millions of kids have grown up with both &#8211; including my three &#8211; which is why we&#8217;ll make seeing the last movie a family affair.</p>
<p>Harry Potter has been very, very good to this blog. The single most popular post I&#8217;ve ever written was on <a href="http://michellerafter.com/2009/07/29/10-things-j-k-rowling-taught-me-about-writing/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">J.K. Rowling&#8217;s writing style</a>. Even though I originally wrote it in summer of 2009 and updated it last November when <em>&#8220;Harry Potter and the Deathly Hallows Part 1&#8243;</em> came out, it still gets more page views that almost any other post on my blog. So thanks, Harry Potter fans, for helping make WordCount a success.</p>
<p><strong>In Content Aggregation, How Much Copying is Too Much?</strong></p>
<p><strong>The Bad in the media business news this week</strong> involves the brouhaha that arose after <a href="http://www.foxnews.com/us/2011/07/13/huffington-post-criticized-for-suspending-writer-who-repackaged-adage-column/">Huffington Post indefinitely suspended contributor Amy Lee</a> for a lengthy summary of an <em>AdAge</em> story that cribbed too much of the original and buried the link to the original. While HuffPo editors apologized for the overly-aggressive aggregation, pundits called Lee a scapegoat for a common practice on the news site of repackaging other news organization&#8217;s work.</p>
<p>The incident has led to a discussion of what constitutes fair use in the age of <a href="http://michellerafter.com/2011/06/10/recommended-reading-for-writers-for-june-10-content-curation/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">content curation</a>. When your job is to aggregate news from other sources, how much is too much? How can you tell if someone&#8217;s gone too far?</p>
<p>Since <a href="http://www.secondact.com/2011/07/for-19-years-the-demo/">some of the blogging I do</a> falls into the category of content aggregation, I brought it up with my editor this week. Her advice: Take &#8220;just a snippet,&#8221; always include an attribution and always link back to the original.</p>
<p>&#8220;HuffPost is careful to adhere to copyright law and fair use guidelines,&#8221; a HuffPo spokesperson said in a statement, according to a <a href="http://www.nypost.com/p/news/business/huffpo_missing_link_2MiTvQeOK97d9BOn0v3AgN#ixzz1S0z1CuvH"><em>New York Post</em> story</a> on the matter. &#8220;Our editorial approach is that when excerpting a story, we should only offer enough of it to give readers a sense of the story and the ability to comment on it, without removing the incentive to go to the original source to read more.&#8221;</p>
<p>Do they follow their own advice? You be the judge.</p>
<p>If you aggregate content for your own blog or paid blogging gigs, what do you do?</p>
<p><strong>News of the World Scandal Hurts Other Murdoch Businesses</strong></p>
<p><strong>Finally to The Ugly.</strong> The fallout from the <a href="http://www.economist.com/blogs/newsbook/2011/07/newspapers?fsrc=scn/tw/te/bl/theendoftheworldasweknowit"><em>News of the World</em> phone hacking scandal</a> keeps coming. To date, it&#8217;s stopped NOTW owner Rupert Murdoch&#8217;s bid to buy out the remaining shares of a British satellite TV company he didn&#8217;t already own; led some former top NOTW editors to resign and others to be arrested; and former <em>Wall Street Journal</em> shareholders to say they&#8217;d never have sold to Murdoch had they known then what they do now.</p>
<p>When original allegations of phone tampering surfaced in 2007, <em>News of the World</em> officials called it an isolated incident. But one reporter for the U.K.&#8217;s <em>Guardian</em> newspaper stuck with it. This week, NPR media correspondent David Folkenflik related how that persistence paid off in &#8221;<a href="http://www.npr.org/2011/07/11/137773351/guardian-reporter-rocks-murdoch-empire">Guardian Reporter Rocks Murdoch Empire</a>.&#8221;  The Guardian&#8217;s Nick Davies followed the phone hacking story for years before the public, and public officials, started taking an interest. &#8220;A blind man in a dark room could see that the official version of events didn&#8217;t make sense,&#8221; he tells Folkenflik.</p>
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		<title>Recommended reading for writers for July 8</title>
		<link>http://michellerafter.com/2011/07/08/recommended-reading-for-writers-for-july-8/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/07/08/recommended-reading-for-writers-for-july-8/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 17:00:00 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[ebook tips]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[long-form journalism]]></category>
		<category><![CDATA[LongReads]]></category>
		<category><![CDATA[media industry news]]></category>
		<category><![CDATA[News of the World to shut down]]></category>
		<category><![CDATA[recommended reading for writers]]></category>

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		<description><![CDATA[The News of the World closes, Google+ debuts, NY Times rolls out LongReads and more must-reads for writers for the week ending July 8, 2011.]]></description>
			<content:encoded><![CDATA[<p><a href="http://michellerafter.com/wp-content/uploads/2011/07/GooglePlus-logo.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignright size-full wp-image-7788" title="GooglePlus logo" src="http://michellerafter.com/wp-content/uploads/2011/07/GooglePlus-logo.png" alt="GooglePlus logo" width="119" height="37" /></a>This week was chock full o&#8217; big media stories. And none was bigger than the <em>News of the World</em> shutting down this Sunday in the wake of allegations of broader phone tampering by journalists and others working for the British tabloid. This week also saw the launch of Google+, the search engine giant&#8217;s social network, and the rebirth of long-form journalism (though one could argue it wasn&#8217;t ever really dead).</p>
<p><strong>Here are links to the week&#8217;s top media industry stories:</strong></p>
<p><strong><a href="http://www.economist.com/blogs/newsbook/2011/07/newspapers?fsrc=scn/tw/te/bl/theendoftheworldasweknowit">The end of the World as we know it </a></strong><em>(The Economist)</em> &#8211; The <em>News of the World</em> scandal is as juicy as anything the infamous tabloid ever reported on: spying, hacking and other skulduggery, outraged politicians, policemen on the take and even a dragon lady editor. They couldn&#8217;t make this stuff up.</p>
<p><strong><a href="http://www.nytimes.com/2011/07/08/world/europe/08newscorp.html?_r=1&amp;smid=tw-nytimes&amp;seid=auto">Move to close newspaper greeted with suspicion</a></strong> <em>(New York Times)</em></p>
<p><strong><a href="Ten ways journalists can use Google+ http://pdx.be/y55#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">10 ways journalists can use Google+</a></strong> <em>(Journalism.co.uk) &#8211; </em>Yet another social network to try to figure out how to use for work.</p>
<p><strong><a href="http://6thfloor.blogs.nytimes.com/2011/07/08/long-story-shortlist-first-edition/?smid=tw-nytimes">Long Story, Shortlist, First Edition</a></strong> <em>(New York Times)</em> &#8211; The new feature is a compilation of the best &#8220;long form&#8221; stories appearing in the paper during the past week. Find it on Twitter at <a href="http://twitter.com/#!/search/%23Longreads">#LongReads</a>. Other places to find longer non-fiction online:</p>
<ul>
<li><a href="http://twitter.com/#!/TheByliner">@TheByliner</a></li>
<li><a href="http://twitter.com/#!/somethingtoread">@SomethingtoRead</a></li>
<li><a href="http://twitter.com/#!/ESPN_Reader">@ESPNReader</a></li>
</ul>
<p><strong><a href="http://www.knightdigitalmediacenter.org/news_blog/comments/20110708_knight_foundation_sponsors_demo_tech_conference/">Knight Foundation sponsors DEMO conference, scholarships available</a></strong> <em>(Knight Digital Media Center)</em> &#8211; The foundation is giving 20 scholarships of $1,000 to journalists to attend the annual tech innovation confab, which takes place Sept. 12-14. Application deadline is July 15.</p>
<p><strong><a href="http://publishingperspectives.com/2011/06/self-published-ebook-authors-earn-living/">The new midlist: Self-published E-book Authors Who Earn a Living</a></strong> <em>(Publishing Perspectives)</em> &#8211; Great stuff for anyone who&#8217;s curious how much not-so-famous authors can make selling ebooks.</p>
<p><strong><a href="http://www.urbanmusewriter.com/2011/07/guest-post-value-of-toxic-feedback.html?utm_source=twitterfeed&amp;utm_medium=twitter">The value of toxic feedback </a></strong><em>(Urban Muse Writer)</em> &#8211; As author Joni B. Cole explains in this guest post, it&#8217;s possible to learn from even the harshest criticism.</p>
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		<title>Guest post: Cool tools &amp; more at 2011 Digital Journalism Camp</title>
		<link>http://michellerafter.com/2011/06/14/guest-post-cool-tools-more-at-2011-digital-journalism-camp/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/06/14/guest-post-cool-tools-more-at-2011-digital-journalism-camp/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 18:37:04 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[000 Words]]></category>
		<category><![CDATA[10]]></category>
		<category><![CDATA[2011 Digital Journalism Camp]]></category>
		<category><![CDATA[Bill Lascher]]></category>
		<category><![CDATA[online media training for freelancers]]></category>
		<category><![CDATA[tech tools for journalists]]></category>

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		<description><![CDATA[In this guest post, reporter Bill Lascher shares the tech tools and digital media tips he picked up at the recent 2011 Digital Journalism Camp in Portland.]]></description>
			<content:encoded><![CDATA[<p><em>Today&#8217;s post comes from <a href="http://www.linkedin.com/profile/view?id=4072764&amp;authType=name&amp;authToken=RxBf&amp;pvs=pp">Bill Lascher</a>, a Portland, Oregon, freelance journalist who covers the environment, renewable energy, sustainable business, transportation, disaster preparedness and green building in the Western United States. He attended the recent <strong>2011 Digital Journalism Camp</strong> held in Portland last month and agreed to share what he learned. You can read more about Bill on his website, <a href="http://www.lascheratlarge.com">Lascher@Large</a>.</em></p>
<p><a href="http://michellerafter.com/wp-content/uploads/2011/06/Bil-Lascher.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignright size-medium wp-image-7561" title="Bill Lascher" src="http://michellerafter.com/wp-content/uploads/2011/06/Bil-Lascher-300x258.jpg" alt="Bill Lascher" width="240" height="206" /></a>These days it seems all journalists can talk about are cool toys.</p>
<p>Flip cams, iPads, Twitter clients, RSS feeds,  Dropbox shares &#8211; news-gatherers seem to regularly tout such technologies as  revolutionary industry-saving tools. Yet even as many prognosticators insist  journalists adopt or die, the same emphasis rarely exists for basic reporting  and storytelling.</p>
<p>Thus, I was hesitant about what I&#8217;d gain from the <a href="http://journopdx.com/digital-journalism-camp-2011/">2011 Digital  Journalism Camp</a> held last month in Portland, even though I  knew if anyone could pull it off, it was organizer <a href="http://abrahamhyatt.com/">Abraham  Hyatt</a>.</p>
<p>He did, but it still came as something of a surprise when, three days later, I found myself excitedly test-driving an online mapping tool I&#8217;d learned about at the conference. There I was, putting the finishing touches on a <a href="http://www.king5.com/news/quake/Research-Seismic-Knowledge-Near-Nuclear-Plant-122069809.html">story about earthquake hazards in Eastern Washington</a>, enthusiastically playing with digital cartography tools from <a href="http://www.umapper.com/">Umapper.com</a>.</p>
<p>Umapper made sense to me as an effective story-telling tool. It was a no-brainer in many ways, and I believe that was was one reason keynoter <a href="https://twitter.com/#!/marksluckie">Mark S. Luckie</a>included it among an arsenal of tools he wove into his presentation on innovation in journalism.</p>
<p><strong>Encouragement to &#8216;Be Creative&#8217;</strong></p>
<p>But as voluminous as that arsenal may have been, what made Luckie&#8217;s keynote so effective had less to do with specific tools and more to do with encouraging journalists to be creative about the techniques they use to tell stories, as he does at <a href="http://www.mediabistro.com/10000words/">10,000 words</a>, the journalism and technology blog he edits.</p>
<p>Luckie didn&#8217;t waste time scolding hesitant journalists for not getting with the program or characterizing them as horse-and-buggiers, as some online news acolytes are wont to do. Using examples  from his own work at the <em>Washington Post</em>, Luckie just showed the sort of really cool things a lot these tools are able to do for  storytelling.</p>
<p>Not to get too woo-woo, but Luckie&#8217;s enthusiasm complemented a day of positive energy that made me hopeful for journalism in the Pacific Northwest. Journalists, at least in our little corner of the Northwest,  don&#8217;t spend enough time collaborating with one another, so it was encouraging to  see how many people came to learn from one another, share resources and discuss  ideas. More than 100 attendees from across Oregon and Southwest Washington split their time between nuts and bolts skills workshops on video, audio, business database lookups and the like, and discussions of ethics and business development in an increasingly connected world. Meanwhile, sponsorships from news  organizations and tech companies allowed Hyatt to keep the event – and lunch –  free and secure Luckie&#8217;s participation.</p>
<p>Like any good conference, the worst part was deciding which sessions to attend. That decision was made even more difficult by  a series of <a href="http://money.cnn.com/2006/06/05/technology/business2_unconference0606/index.htm">unconference</a> sessions, or talks on subjects decided upon on the spur of moment. Though I  didn&#8217;t attend most of those, I sat in for a few minutes of a fascinating  presentation by the people at <a href="http://smallworldnews.tv/">Small World News</a> about the <a href="http://alive.in/libya/">Alive in Libya</a> reporting project.</p>
<p><strong>DJC Podcast Available</strong></p>
<p>Fortunately, Digital Journalism Camp was <a href="http://andrewspittle.net/2011/05/16/digital-journalism-camp/">well-documented</a>, thanks in particular to local media podcaster and blogger <a href="http://twitter.com/drnormal">Dr Normal</a>, who <a href="http://drnormal.com/2011/05/journopdx2011/">coordinated free video recordings</a> of all of the sessions. That&#8217;s great news for anyone who wasn&#8217;t able to attend the camp. Some of those sessions included:</p>
<ul>
<li>A &#8220;business of blogging&#8221; discussion that touched on topics such as building audiences and deploying social media</li>
<li>A hands-on audio collection and recording workshop</li>
<li>A presentation on using online databases and other digital resources for background for business stories</li>
<li>A panel examining opportunities for marginalized communities available through digital tools.</li>
</ul>
<p>I don&#8217;t care if this post reads as fawning, because I left bristling with enthusiasm, and got the sense many other  participants did as well. The next step: maintaining and broadening this sort of engagement and discussion.</p>
<p><em>Which local journalism events such as Digital Journalism Camp do you recommend?</em></p>
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		<title>The writer as content curator</title>
		<link>http://michellerafter.com/2011/05/19/the-writer-as-content-curator/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://michellerafter.com/2011/05/19/the-writer-as-content-curator/#comments</comments>
		<pubDate>Thu, 19 May 2011 18:15:03 +0000</pubDate>
		<dc:creator>Michelle V. Rafter</dc:creator>
				<category><![CDATA[Media Business]]></category>
		<category><![CDATA[adding links to blog posts]]></category>
		<category><![CDATA[content aggregation]]></category>
		<category><![CDATA[content curation]]></category>
		<category><![CDATA[writer as content curator]]></category>

		<guid isPermaLink="false">http://michellerafter.com/?p=7206</guid>
		<description><![CDATA[Assembling stories or lists based on links to existing information to add value to what’s already out there has become a valued skill for writers and editors.]]></description>
			<content:encoded><![CDATA[<div id="attachment_7214" class="wp-caption aligncenter" style="width: 410px"><a href="http://michellerafter.com/wp-content/uploads/2011/05/National-Gallery-of-Art.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-7214" title="National Gallery of Art" src="http://michellerafter.com/wp-content/uploads/2011/05/National-Gallery-of-Art.jpg" alt="National Gallery of Art" width="400" height="300" /></a><p class="wp-caption-text">Photo courtesy National Gallery of Art</p></div>
<p>You know that old saying, 1+1=3?</p>
<p>Well, that&#8217;s the idea behind <strong>content curation</strong>, which I touched on briefly in yesterday&#8217;s post on <a href="http://michellerafter.com/2011/05/18/8-essential-reasons-to-put-links-in-blog-posts/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">why it&#8217;s important to include links in blog posts</a>.</p>
<p>Curating content &#8211; some people call it aggregating content &#8211; means assembling links to news stories, photographs and other storytelling elements in a way that adds value to what’s already out there on the subject (while still giving credit to the original sources).</p>
<p>Think of it as the value-added reseller model of news &#8211; take another organization&#8217;s basic reporting and add something original to it that makes it more relevant to a particular audience.</p>
<p><strong>Drudge Paves the Way</strong></p>
<p><a href="http://www.drudgereport.com/">The Drudge Report</a> practically invented content curation. The 10-year-old site is nothing more than a whole bunch of links pointing to stories on politics and news of the day from an amalgam of other sources. <a href="http://www.huffingtonpost.com/">The Huffington Post</a> takes it a step further, wrapping reporting from its own news staff around links to stories produced elsewhere.</p>
<p>In a recent <em>Columbia Journalism Review</em> <a href="http://www.cjr.org/the_news_frontier/qa_david_plotz_editor_of_slate.php?page=2">Q&amp;A </a>Slate Editor David Plotz told the magazine&#8217;s Lauren Kirchner &#8220;everybody does some form of aggregation. Even the primary news sites, even <em>The New York Times</em> does things which are effectively aggregation,&#8221; Plotz says. He adds:</p>
<blockquote><p>They don’t call it aggregation—no one calls it &#8216;aggregation,&#8217; actually — but there are blogs that round up things other people have written, and quote heavily from them, and attempt to benefit from the work that other journalists have done. What they’re doing is applying their intelligence to it. They’re saying, &#8216;<em>The New York Times</em> can make sense of what this blog is getting at, and frame it for you in a different way, even though this blog has done the primary work on it.&#8217;</p></blockquote>
<p>If everyone&#8217;s doing it, you should too, especially if you work as a journalist, since it&#8217;s a skill that more news organizations want their reporters and editors to have. Who knows, maybe you already do. If you&#8217;ve ever put together a list of &#8220;Top 10 Pacific Northwest Bookstores&#8221; or &#8220;Best Places to go Deep Sea Fishing&#8221; or &#8220;101 Parenting Tips I Couldn&#8217;t Live Without&#8221; that links out to news reports or other websites, you&#8217;re already doing it.</p>
<p><strong>Examples of Content Curation</strong></p>
<p>Here are some other examples of content curation, which I purposely took from a variety sources to show how common the practice has become:</p>
<p><strong><a href="http://www.mediabistro.com/revolvingdoor/">Mediabistro Revolving Door</a></strong> &#8211; This twice-weekly newsletter produced by Mediabistro, the media industry website, chronicles the comings and goings at (mainly New York) media and advertising companies. Basically it&#8217;s just one big list. Mediabistro asks media industry people to check in when they get a new job and someone at the company monitors those emails, and also reads newspapers, media trade magazines and websites. Foith what else might be happening at a particular publication track who&#8217;s up and who&#8217;s out at Vanity Fair, <em>The New York Times</em>, CBS, Chiat Day and the like.</p>
<p><strong><a href="http://www.theatlantic.com/entertainment/archive/2011/05/nearly-100-fantastic-pieces-of-journalism/238230/">Nearly 100 fantastic pieces of journalism</a></strong> <em>(The Atlantic)</em> &#8211; The magazine&#8217;s associate editor <a href="http://twitter.com/conor64">Conor Friedersdorf</a> is also founding editor of <a href="http://letter.ly/TheBestOfJournalism">The Best of Journalism</a>, a newsletter devoted to pointing to exceptional nonfiction. In each issue, Friedersdorf recommends a few of what he considers to be the week&#8217;s best magazine or newspaper articles. Earlier this month, he published a list of the best long-form journalism from 2010. He divided stories into categories such as The Art of Storytelling, Crime &amp; Punishment and Profiles. Along with a headline, Friedersdorf also included his own short description of what each story was about. When he created the list, organized it into subjects and added his own descriptions, Friedersdorf acted as a curator, much the same as a museum curator organizes a gallery showing by placing paintings in a certain way and adding labels explaining why they&#8217;re important.</p>
<p><strong>SecondAct&#8217;s weekly Hot Topics</strong> &#8211; Here&#8217;s one example I know intimately, because I help write it. Early Friday mornings, editors and bloggers at this website for people over 40 go through the week&#8217;s news for a roundup of six to 10 items they think readers will want to know about. Some items are recaps of stories that appeared in newspapers such as the the <em>Times</em> or <em>U.S. News and World Report</em>, like the <a href="http://www.secondact.com/2011/05/hot-topics-arnold-maria-split-symptom-of-boomer-divorce-epidemic/">Schwarzenegger-Shriver split</a>. Other items are follow ups on subjects or people that SecondAct has written about before. Others still summarize new research or just published government statistics, such as the <a href="http://www.secondact.com/2011/05/hot-topics-boomer-unemployment-drops-to-2-year-low/">unemployment numbers for people over 40 I crunch</a> the first Friday of every month. Put them together and you get a report that you wouldn&#8217;t be able to find anywhere else.</p>
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