To do great writing, read great reading. Here’s some great writing I’ve been reading this week:

A newspaper lover’s newspaper – How could you not love Dave Eggers? He comes out with a book that redefines the memoir. He edits a respected literary journal, he makes movies and on top of all that, is incredibly good looking (here’s photographic proof in case you need it). He’s also an unabashed newspaper lover and Panorama is proof, as this Chicago Tribune Q&A with Eggers shows. Panorama is a McSweeney’s Issue No. 33, a one-time only, Sunday-edition size print newspaper, the San Francisco Panorama. It came out over Thanksgiving 2009; copies are $16 and you can get one shipped via FedEx. Or you can see images here.

Reinventing the metro daily – That’s what Jonathan Weber says he’s setting out to do as editor of the yet-to-pick-a-real-name Bay Area News Project, the Warren Hellman-funded nonprofit news organization. SF Weekly.com’s The Snitch caught Weber’s Feb. 24 presentation, which was part explainer, part job fair. Right now Weber’s hiring 15 people, half of them reporters. Interested parties can read more about open positions here.

No apologies – How many blog posts have you read – or written for that matter – that open with an apology? “Dear Reader: I’m sorry it’s been 3 months since my last blog post.” Or “Dear Reader: I’m so busy I don’t have time to write something longer.” Hey, so what? We really don’t care why you were away so long. We just want to know what’s on your mind today. Marketing guru Seth Godin nails this one in typical Zen master fashion in a post called Why are you apologizing? The post isn’t about blogging, but it could be. It’s also an example of good writing that’s short: not everything worth reading has to be long.

A picture’s worth 1,000 words – Not everything worth reading is words either. Case in point – this chart put out by the Obama administration showing U.S. job losses from December 2007 to January 2010, roughly the length of the recession. All politics aside, look at how striking that image is – a deep V that bottoms out right around the time George Bush left office, and starts creeps back up again once Obama shows up. Sure, there’s some text on the page, but really, what else do you need to know?

Great writing doesn’t always equal the most page views, but that’s OK - Om Malik is a respected analyst, pundit, blogger and all around smart guy who built the GigaOm network of seven blogs covering Silicon Valley and the tech industry. Malik came to his own defense recently after another blogger called him out for not having the traffic of a TechCrunch or Mashable. That’s true, but it’s not the point, Malik wrote. Instead of going for quantity, go for quality, value and relationships.

Goodbye 2009 and good riddance. 2010 can’t get here fast enough.

I’ll weigh in on my picks for the highlights and low points of the freelance business during the past year in the next few days.

But first, a present. I’d just started wondering what to write this week that would get people pumped for the possibilities the new year will bring – and I’m optimist there will be a lot of them. Then I read something that reminded me of an email I got right before Christmas. An old friend had sent me a copy of a free e-book from Internet marketer Seth Godin called What Matters Now. I didn’t have time to read it before. But I today I did – and it’s just what I was looking for.

Godin, who’s written numerous marketing books over the last decade, asked 70 people – writers, thinkers, Internet gurus and more – to come up with one word they want people to think about in 2010 and explain why they picked it.

The 82-page booklet is best read like one of those daily inspiration calendars – a little at a time. Wired Editor Chris Anderson expounds on atoms, management expert Tom Peters on excellence, and money makeover radio show host Dave Ramsey on intensity.

Like it? Share it. It’s free and, as usual, Godin’s doing his best to make sure it goes viral.

Because goodness knows we could all use a little encouragement after the last 12 months.

I came late to Harry Potter. I’d seen the movies but hadn’t picked up the books. That is, not until May when my 8-year-old started reading them. I figured I should too, to help him with the scary parts.

I got hooked. I read at lunch. I read instead of watching TV at night. When I finished a book late one night I sneaked into my son’s room to get the next one, so anxious to keep reading I couldn’t make it until the next day.

After two months of total Harry Potter immersion, I finished all seven in the series, then found myself scouring author J.K. Rowling’s official website and blog, and fan sites like MuggleNet and The Leaky Cauldron and watching documentaries to learn more about the woman behind the story and the publishing phenomenon.

Rowling’s success isn’t news to Harry Potter fans. Even before I read the books I knew the highlights: poor single mom gets inspired, sells first book, goes on to become one of the most-published authors ever, and possibly the richest. But I didn’t know much about Rowling’s writing process, which is worth sharing with anyone who makes a living with their words.

Here’s what Rowling and my Harry Potter experience taught me about writing:

1. Persistence counts. Rowling got the idea for the Harry Potter in 1990 and spent the next 17 years working on it before finishing Harry Potter and the Deathly Hallows in 2007. Seventeen years – that’s as long as it takes a kid to go from kindergarten through high school.
The takeaway: You may start out loving a project but the day may come – days, weeks or months into it – you’re so bored, frustrated or fed up you want to scream or put it away forever. But look what can happen if you gut it out.

2. Think things through. Rowling wrote in the biography on her website that she was on a train when the idea for Harry Potter “fell into my head.” She didn’t have paper or pen, so for the four-hour train ride all she could do was think. She says her forced rumination could have saved the series: “I think that perhaps if I had had to slow down the ideas so that I could capture them on paper I might have stifled some of them.”
The take away: Don’t be too quick to get something down on paper. Think about the structure, the concepts, the conclusions and the way you want something to play out before committing it to paper.

J.K. Rowling. Photo: EPA

3. If the story’s good enough, the writing can be secondary. Face it, Rowling isn’t Hemingway. Harry Potter and the Sorcerer’s Stone isn’t Beowulf. The writing in the first books in the series was downright pedestrian. But with that story, who could resist? I couldn’t.
The takeaway: Got a good story to tell? Tell it. If you write enough, you’ll get better on your own. Rowling did in her later books.

4. Go for it. Rowling was a struggling single mom when she started Harry Potter. She had no clips, no publishing industry connections, no platform.
The takeaway: It takes persistence, passion and a little Harry Potter-style bravura to believe in yourself enough to take on the publishing world as an novice writer – which may explain why many beginning writers flock sell themselves short by working for a pittance for less-than stellar publishers and websites. Could someone replicate Rowling’s rise to author stardom given what it takes to get a book published today? I’d like to hope so.

5. Write when you’re on. Rowling likes to write through the night, or in cafes with just enough people and music to get lost in. When she was finishing “Deathly Hallows” she checked into a hotel room so she could write the ending with no distractions.
The takeaway: You might not be able to afford a hotel room or pull an all nighter, especially if you have kids to get off to school the next morning. But you can structure your work day so you’re writing during your peak energy time, whenever that happens to be.

6. Don’t be afraid to make things complicated. The Harry Potter series is a thicket of characters, subplots and themes – all in what are supposed to be children’s fantasy novels.
The takeaway: Give your readers – even young ones – credit for their intelligence. Don’t dumb down your ideas, or your writing.

7. Leave stuff out. In 2007 British documentary on Rowling that re-aired earlier this month when movie version of Harry Potter and the Half Blood Prince opened, the author shares about details of her characters that never made it into the books, including back stories and what happens in their lives after the books ends.  The tidbits either didn’t fit into the plot or weren’t interesting enough to be included (although fans live for this kind of stuff).
The takeaway: Pick the most telling details, the juiciest quotes, the most spot-on examples to tell your story and leave the rest out, especially if – unlike Rowling – you’re writing to a specific word count.

8. Write what you love. Rowling obvious loves her Harry Potter universe – she wouldn’t have drawn up the family tree that British TV documentary shows with details of who Harry, Ron and Hermione go on to marry after the conclusion of the books.
The takeaway: Enjoy what you do and how you do it, otherwise, why do it at all?

9. Be good to your people. Rowling blogged during and after writing Deathly Hallows so readers could find out more about her and the books. Besides book signing and official appearances, she also did Q&As with the people who run her fan sites.
The takeaway: We live in an age of interactive media. If you’re writing you need some kind of relationship with your readers, whether it’s on a blog, Twitter, book signings or all of the above. Depending on what you do, you can use the interaction to shape what you write, or build an audience for your next project.

10. It’s OK to goof off. After she gave up cigarettes, Rowling took up Minesweeper, the game Microsoft bundles with Windows, when she needed a writing break. She got so good she even brags on her blog about her expert-level times.
The takeaway: If Rowling can play mindless computer games for a little mental R&R, it’s OK if you check Twitter or Facebook during the work day.

CubeSpacePDX

The first time I worked as a freelance writer I shared an apartment with a roommate and had my office in my bedroom. Between working and sleeping I probably spent 18 hours a day in that 12 x 12 room. A few years and several full-time jobs later I once again found myself temporarily working from a desk just a few feet away from my bed. In either case, it was not an ideal set up.

Now I live in a house big enough to have a dedicated home office, and for that I am grateful. But I know a lot of work-at-home writers – freelance or otherwise – who work out of a bedroom, whether it’s theirs or a guest room that doubles as an office.

That kind of a set up might be OK most days. But sometimes you need a change of scenery – especially if you share your living-working quarters with roommates or family members, or if you’re cramming to meet a major deadline.

That’s where writer’s rooms come in. Writer’s rooms are communal work spaces that have desks and Internet access that writers can use on an ad hoc, part-time or full-time basis.

Writers’ rooms aren’t new. The Writers Room in New York City’s Greenwich Village opened in 1978. The trend has slowly worked its way across the country until now writers’ rooms can be found in many major and not so major U.S. cities.

Here in Portland, I know of no less than three separate work spaces writers can rent by the day or longer if they can’t or don’t want to work at home. Some of them offer classes or host regular writers’ groups.

If you’ve used a writer’s work space before, I’d love to hear about the experience. And if you’re looking, here’s a list of spaces for writers in Portland, as well as a list for finding writers’ rooms in other cities:

The Attic, a Haven for Writers – The Attic, located in the Hawthorne district in S.E. Portland, offers a variety of services for writers including classes, private consultations and use of private work spaces that are rented for three or six months. Visit the Website for more details, or read this
Q & A about The Attic from PDX Writer Daily, a blog for Portland writers.

Portland Writers’ Dojo This North Portland workspace just celebrated its first anniversary. Writers can pay $10/day or $120/mo and need to apply to join; for a tour, visit the Website or call (503) 706-0509.

Colony House

Oregon Writers Colony – This 25-year-old non-profit organization holds workshops, retreats, conferences and author readings, but might be most well-known for running Colony House, a log cabin at the beach in Rockaway that’s available to members only. Contact the group for details.

About.com writers’ rooms list – List of mostly urban writers’ rooms.

Do you know of a writers’ retreat in your city or state? If so, please send me a link and I’ll compile a complete listing to post at a future date.

Dennis Cass is a writer, journalist, teacher, book doctor and also really funny. His first book, HEAD CASE: How I Almost Lost My Mind Trying to Understand My Brain, is out in paperback and he’s started a Website to promote it. He also created this short video on YouTube that skewers all the Internet promotional stuff an author has to do these days to get ahead.

[youtube=http://www.youtube.com/watch?v=yxschLOAr-s&hl=en]

Freelance writer Kerri Fivecoat-Campbell interviews Marley & Me author John Grogan today on her blog for writers, K.C.’s Write for You. Grogan worked as a newspaper columnist and magazine editor before writing the book, which spent 76 weeks on the New York Times bestseller list.

In their Q&A, Grogan explains how keeping a journal helped him flesh out details of the story that he may otherwise have forgotten:

A journal is a wonderful and safe place to practice the craft, a place you can take chances without risk of embarrassment. For a memoirist, it also is a great document of your life. The first thing I did when I began Marley & Me was pull out my journal entries for the thirteen-year window covered in the book. Not only did the journal have detailed accounts of day to day life, including many incidents that otherwise would have been forgotten; it also helped shape the book, leading me in directions I otherwise would not have thought to go.

That’s a good tip for bloggers who use their blogs like diaries or journals. The details of your daily life might seem insignificant at the time. But you never know when you’ll be inspired write an essay or memoir and can use the material.

You’ll find Fivecoat-Campbell’s complete interview with Grogan here.

They say you are what you eat. I say, you are what you read.

If you want to be a reporter, you have to read the news. That used to mean reading a newspaper every morning, or even two or three. Now you can get your daily dose of news online. I’m agnostic on that point, as long as you read.

To be a good writer, you’ve got to read good writing. I read The New Yorker because I love the story mix, You never know what you’ll get from one week to the next, but there’s a 99.9 percent chance you’ll be captivated by a story on a subject you never realized could be so fascinating, or even existed.

Right now I’m reading two of my favorite authors. One is Anne Lamott, the dreadlocks-wearing, born-again, liberal writer from California’s Marin County who gained attention in 1993 with “Operating Instructions”, her hilarious, soulful account of the birth of her son and their first year together. I’m listening to Lamott’s book “Plan B: Further Thoughts on Faith” on CD. Listening to Lamott’s voice is like listening to a sermon: soothing and spiritual and good in small doses, a perfect companion for afternoon carpool rounds.

The other is Susan Straight, an ex-newspaper copy editor and current college professor who lives in southern California’s dusty Inland Empire. I first discovered Straight when my old book group “I’ve Been in Sorrow’s Kitchen and Licked Out All the Pots”. I’ve also read “Highwire Moon”, which was a National Book Award nominee. Now I’m reading “A Million Nightingales” and it promises to be as good as the others.

It’s a coincidence that I’m reading both of these authors at the same time. Apart from gender and geography they don’t have a lot in common. But each does have a distinct and authentic voice. They sound so much like themselves. Because their books read so well, they make achieving that seem easy. But getting to that place requires enormous effort and practice.