At the end of May, when enthusiasm for the WordCount Blogathon was running high, I was persuaded by bloggers who’d loved the experience to consider holding another event. I agreed, and announced plans for a mini-blogathon to take place in November.
Time passed. And while I’m no less enthusiastic about blogging, this blog and the annual blogathon, I’ve had to do a reality check.
I adore the blogathon and have met an incredible group of people through it, people who have become some of my biggest fans, and even friends. Some of these people are still faithfully sharing links to their daily blog posts and asking each other questions about blogging on the WordCount blogathon Google Group that was set up for last year’s event.
But the hard, cold truth is that I lose money every time I host a blogathon. Last May, I probably lost hundreds, if not thousands of dollars in time I would have otherwise used to take on paid writing or editing work. Not to mention the hours of sleep I lost doing blogathon-related administrative work into the wee hours of the night.
So I had to come to the conclusion that while a mini-blogathon was a great idea, I couldn’t pull it off twice in a calendar year. Not if I wasn’t going to charge people to participate – more on that in a minute.
If you were looking forward to a mini-blogging challenge this month, I hope you understand. And I hope you’ll still pick 10 days this month and blog every one of those days like you would have if the mini-blogathon had happened. Or maybe you’ll really go for it and join NaBloPoMo, National Blog Posting Month, which starts tomorrow and is being sponsored by BlogHer.
And don’t worry – there will be a 2012 WordCount Blogathon. As to the matter of losing money, I’ve already got some changes in the works to fix that. For one, I’m getting some help. I’m also contemplating offering two tiers of registration. One would be the usual free entry level with everything that’s been part of the blogathon in the past – the Google Group, weekly newsletter, etc. I may also offer a second, paid registration level that would come with an ebook on blogging and some other extras.
Thanks for your continued support of WordCount, the blogathon and me.