Today instead of giving advice, I’m asking for it.
I have a dilemma, a good one. Two summers ago I read all the Harry Potter books with my then 8-year-old and wrote a post analyzing the writing-related takeaways I picked up from the books and J.K. Rowling’s writing style.
Somehow I hit the SEO jackpot. It soon became the most popular post on this blog. It was so popular that when “Harry Potter and the Deathly Hallows Part 1” came out last fall, I updated it and ran it again. The rerun got as much traffic as the original.
In the months since, those two posts still draw a ton of traffic. One day in May when someone used StumbleUpon to share a link to the rerun, page views for the post hit 1K, which is a good day for my blog. Today, someone else Stumbled the rerun and as I write this, page views are headed toward 3K, close to 10 times the traffic on the entire site yesterday.
What to Do With a Hit?
My question: how can I capitalize on this? Keep writing more posts about Harry Potter? Keep rerunning the same popular posts? Put up a sidebar widget on the front page of my site to showcase my most popular posts? Keep writing posts analyzing writing styles of famous authors and what other writers can learn from them?
I’ve just started the third book in the Stieg Larsson’s Millennium series (The Girl with the Dragon Tatoo, etc.). I’m thinking of conducting an experiment: I’ll write a post similar to the J.K. Rowling post about what I’ve learned from Larsson’s writing style – and I have plenty to say about it – to see if it gets a similar reaction.
With “Harry Potter and the Deathly Hallows Part 2” due in theaters July 15, I’m wondering whether to re-run the Rowling post again, or do another update. Rowling recently created a website called Pottermore.com and is six days away from making a big announcement about what she’ll be doing with it. Speculation is running rampant that she’ll use it to tell the back stories of characters from the Harry Potter series. If so, it’d make the timing for another Harry Potter post even better. (P.S. Here’s the Pottermore.com teaser Rowling posted on YouTube.)
Have you ever had a runaway hit post? What did you do?
If you’ve ever been in a similar situation, I’d love to hear about it.