Major media companies are working to beat the recession by repackaging what they do to get more customers – and freelance writers can too. You don’t even have to think of innovations yourself. Just copy what the big boys are doing.
Archives for August 2009
First v. best
Is it better to be first with a story, or best?
PitchforPR, the un-HARO
(Updated @ 7 a.m. with additional details throughout) When I first heard about PitchforPR, I was confused. The one week-old online middleman that looks to connect companies seeking publicity for products or services with reporters and bloggers looking for story sources sounded a lot like HARO, Peter Shankman’s well-known matchmaking tool. A lot of things […]
3 questions you should be asking about your blog
Want to keep blogger readers coming back for more? Write on a regular basis, pick topics people care about and be upfront about relationships you have with sponsors. That’s some of the advice I shared in a 3 Questions column I wrote in yesterday’s Orange County Register. The column is regular Sunday feature compiled by […]
Tweet me a pitch & other social media tips for PR reps
Social media has made a PR rep’s job harder. Should you ask before following a reporter on Twitter? Is it OK to respond to a HARO request even though the expert you represent only kinda sorta knows about the issue? Is it ever OK to just pick up the phone and call someone? No, no […]
WordPress bloggers can add ratings to posts, comments
How do you rate? You can find out with a Ratings service WordPress.com recently rolled out for users of its free blogging platform. Why bloggers will like this: it’s a quick and easy way for readers to provide feedback on your posts – and what other people are saying about them – even if they […]