Twitter users fall into one of three categories: people who use it only to promote their blogs, people who sometimes use it to promote their blogs, and people who never had a blog or dumped theirs because all they want to do is hang out on Twitter.
Which camp are you in?
Plenty of Twitter etiquette experts will say flogging your blog on Twitter is a no no. But really, if you use it to talk about your work or life and said work or life includes the blog you do for fun or profit, then it follows that the twain should meet, at least every once in a while.
But what constitutes every once in a while? Ah, there’s the rub.
My philosophy is simple. Ask yourself:
- How often do I tweet?
- What do I tweet about?
- Does tweeting a link to my latest blog post fit into my overall tweeting strategy?
- Does tweeting a link to my blog post constitute a (fill in the blank with an acceptable amount) percent of my total tweets?
Answer all those questions and you’ll have your answer.
I tweet about a variety of topics, including the subjects I report on, freelance writing and stuff happening in the city, state and region of the country where I live. I tweet somewhere between once and 10 times a day, some days more. I put up new blog posts three times a week, and tweet about each once, maybe twice when I first put them up. During any given week I may refer to an old blog post a couple times to answer a question. And when I follow someone new I usually include a link, either to the main page of this blog or to a blog post I’ve written that’s relevant to that person. I also blog about stories I’ve written when they first come out.
That means in any given week, I’m tweeting 70 to 80 times and 10 or 12 of those are about my blog or something else I’ve written. That’s within my personally acceptable blog flogging limit.
Social media guru Chris Brogan claims to maintain a slightly higher 75/25 ratio of helpful v. promotional tweets. If it that works for Brogan – who has 55,000+ Twitter followers – it should work for you.